Viral video is all the rage, and at the New Communication Forum this year, I have to admit that I caught the bug. Susan Getgood moderated a terrific session about viral marketing that got me to thinking about the possibilities for my own clients, and Phil Gomes came to the forum with his nifty Pure Digital video recording device, available at Amazon and Target for about $100, that made me feel that this had become truly accessible at last, at least for me. (read more...

Planning the week ahead Originally uploaded by gwilmore. Alan Weinkrantz, a fellow public relations blogger in San Antonio is offering a free white paper about the importance of working with industry analysts who cover your industry segment. Alan has a lot of experience in fostering this important channel of communication for read more...

I am about to embark on a much-needed vacation and wanted to leave you with a list of the best reads (or at least the most popular) from February and also to give credit where credit is due. Top 5 Posts from February Corporate PR 101: A Primer for Companies Interested in Social Media 5 Social Media Trends that Will Impact PR Is it Absurd or Unethical read more...

It has been a great two days at the New Communications Forum 2007 and I would highly recommend that anyone interested in this stuff consider attending next year. I have had a chance to have great conversations with 500 other great communication, PR and marketing professionals. It was great to see that the Social Media interest has gone mainstream. I also had a chance to catch up with many bloggers, too many to name. But last night I had dinner with David Parmet, read more...

So, with all the discussion of bettering the tools, the Social Media News Release and now the Social Media Newsroom, the question still remains, what do journalists want? Chris Heuer, founder of the Social Media Club; led the discussion with panelists Todd Defren, SHIFT Communications; Tom Formeski, Silicon Valley Watcher; Brian Solis, FutureWorksPRLaura Sturaitis, Business Wire; read more...