More evidence that the mainstream media is repositioning itself to take advantage of new technology is the AOL News relaunch this week into a blog format. With the popularity of its TMZ gossip blog and its Fanhouse blog, the conglomerate figured, "Why not go for the whole enchilada?" Problem is that the news "blog" just is formatted like a blog, with some social media tools such as bookmarks, a mechanism to vote up or down on the article and a way to share the story read more...
Power 150 Profiles PR and Marketing Bloggers
Many times, I have praised ToddAnd's efforts to add to the PR and Marketing community with his Power 150 Top Marketing Blogs list. I started reading his very cool ToddAnd the Power to Connect blog when he first started it last summer. At the time, I posted an interview about Todd as an "up and comer." (The interview has a great picture of Todd with some birds). Since that interview, he has more than fulfilled my predictions read more...
The PRosphere Continues Its Expansion, Only Slower
Expanding file Originally uploaded by judyofthewoods. Long before there was the Power 150 Top Marking Blogs, Constantin Basturea has kept a comprehensive list of all public relations blogs and feeds, a much narrower field than ToddAnd’s ranking of both PR and Marketing blogs. You can subscribe to all of the blogs via an OPML read more...
Harnessing the Digg Effect: Is it Worth It?
Ipod saves Soldier's Life Originally uploaded by tikigod. In one of the comments I got last week on my post about the Eight Meaningful Measures of Social Media, blogger Geoff Livingston asked me what I thought about Digg. While not quite a measurement tool, Digg does have its value. Aside from a huge bump read more...
Viral Video: Get Ready for the Ride
Viral video is all the rage, and at the New Communication Forum this year, I have to admit that I caught the bug. Susan Getgood moderated a terrific session about viral marketing that got me to thinking about the possibilities for my own clients, and Phil Gomes came to the forum with his nifty Pure Digital video recording device, available at Amazon and Target for about $100, that made me feel that this had become truly accessible at last, at least for me. (read more...
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