Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

The PRosphere Continues Its Expansion, Only Slower

April 10, 2007 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

Expanding file
Originally uploaded by judyofthewoods.

Long before there was the Power 150 Top Marking Blogs, Constantin Basturea has kept a comprehensive list of all public relations blogs and feeds, a much narrower field than ToddAnd’s ranking of both PR and Marketing blogs. You can subscribe to all of the blogs via an OPML file.

Over the weekend, he released an update of the number of PR blogs right on the heels of CEO of Technorati David Sifry, who released his report on the State of the Live Web (new official name) last Friday.

Constantin reports 674 feeds about PR, these include blogs, podcasts and other “feeds” that deliver information about public relations. This is up 7 percent from January 8, 2007, when the total stood at 624 feeds and a 51 percent increase over the same time last year.

I have a little competition running to guess how many feeds there will be at the end of 2007, if you care to join in. The archive of PR feeds since Constantin began to track it in 2005 can be found at his archive page of PR feeds (minus the two I show above).

Just like the regular blogosphere, the PRosphere is showing a slowdown in its rate of growth, perhaps due to maturity and the limited pool of interested content creators. Since last April, PR feeds have grown by 51 percent. This is a big increase, but not a doubling. The same is true of the blogosphere as a whole. Sifry reports that Technorati is tracking 70 million blogs, but that the rate of creation has slowed from its pace of doubling every six months to more like every 10 months. Moreover, he says the rate of posting has slowed, which I can attest to personally.

Spam blogs have also become a real problem, though Sifry maintains that they are not crashing the infrastructure:

Spam and splogs (spam blogs) continue to be a problem in the blogosphere, and there was a marked increase in splogs that coincided with the holiday season last year. Technorati has been tracking between 3,000 – 7,000 new splogs created each day….My personal take on the issue of spam is that all healthy ecosystems have parasites – the only question is whether or not the system is structurally vulnerable to being overwhelmed. Thankfully, because of the accountability that is built into the web itself (the URL structure is fundamentally accountable), I believe that while the vulnerability of the live web to spam is real, it is manageable (sic).”

I wish that Technorati would report the number of blogs that are abandoned, as they did in the October 2, 2004 State of the Blogosphere report. In that report they noted that about “45% of all older weblogs have not had a post in 3 months.” This statistic is meaningful because if you applied it to the current numbers, that would mean that only 38.5 million blogs are actually active.

It is meaningful that just over half of all blogs continue to be active, and I wonder how much that percentage has changed over two years? I hope they consider bringing that statistic back.

Note: If you have a PR-themed blog, podcast or other RSS feed enabled content, and do not appear on Constantin’s list, you can contact him and let him know.

Photo by JudyofTheWoods

Tags: PRosphere|Statistics|Public Relations|PR|San Antonio|Texas|MYPRPRO

Filed Under: Featured

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group