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Fun Friday: 12 Flacks and a Journalist, The True Story

February 23, 2007 by Kami Huyse

Stairway at the harvard club Originally uploaded by earnshavian. A breaking story that gives new meaning to the term, elevator speech. Do you have yours polished up? Okay, so this was too fun to pass up... According to Advertising Age reporter Matthew Creamer, Arthur W. Page Society's networking dinner Wednesday night read more...

Filed Under: Featured

Why Most PR Professionals Turn a Blind Eye to Blogs

February 22, 2007 by Kami Huyse


First Eye Blind
Originally uploaded by SHSH. Yesterday, Bill Sledzik, of Kent State, School of Journalism & Mass Communication, who authors the ToughSledding blog, released some more information culled from a study that he and his research partner Jeanette Drake conducted earlier this year of 938 BurrellsLuce customers and prospects. The study included 54 in-depth interviews from this population.

His read more...

Filed Under: Featured

5 Reasons Why Blogging Is a Waste of Time

February 20, 2007 by Kami Huyse

Eternal Scream Originally uploaded by Pisco Bandito. And the reasons why I still think that it is still worth it for many Dee Rambeau, author of the Adventures in Business Communications blog, announced last week that he no longer intends to blog because he is, “old enough to know that to waste time is a true crime.” He also laid out his case in read more...

Filed Under: Featured

Most Popular Posts in January 2007

February 15, 2007 by Kami Huyse

I usually I post this closer to the beginning of the month, but better late than never. Here are the most popular posts in January on Communication Overtones.

  • 7 Habits of Highly Effective Blogs
  • 5 Social Media Trends that Will Impact PR
  • How to read more...

Filed Under: Featured

Viral Video Going Mainstream at the Gray Lady (WSJ)

February 12, 2007 by Kami Huyse

CIMG7517 Originally uploaded by RonaldWong. Thanks to YouTube, embeddable video is the rage, and it seems the Wall Street Journal, in conjunction with Brightcove, is offering a truly viral option. The WSJ/Brightcove offering is even more compelling in that you can get the code from the embedded interface. For example, if you want to offer the video I am showing read more...

Filed Under: Featured

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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