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Cool Tools: A Free Media Room with Built-In Social Media Tools

March 2, 2007 by Kami Huyse

mymediaroom Originally uploaded by kamichat. I have been watching a little start-up company called MyMediaRoom since last summer when I met with Jonathan Arehart, the president of MyMediaRoom’s parent company Cavendo at a blogger meetup in Washington, D.C. At the basic level, MyMediaRoom is a free tool, but it can be scaled up to fit almost any need. I read more...

Filed Under: Featured

Case Study: SeaWorld Uses Video to Promote Its New Coaster

March 1, 2007 by Kami Huyse

I don't usually post about clients, but this campaign shows the mechanics of using multimedia release to get the word out. While they didn't use the Social Media New Release Format, last week SeaWorld San Antonio put out this MultiVu press release with a number of videos. In the first week, it was only picked up by a handful of blogs, probably mostly read more...

Filed Under: Featured, Portfolio, SocIal Media Tactics

Fun Friday: 12 Flacks and a Journalist, The True Story

February 23, 2007 by Kami Huyse

Stairway at the harvard club Originally uploaded by earnshavian. A breaking story that gives new meaning to the term, elevator speech. Do you have yours polished up? Okay, so this was too fun to pass up... According to Advertising Age reporter Matthew Creamer, Arthur W. Page Society's networking dinner Wednesday night read more...

Filed Under: Featured

Why Most PR Professionals Turn a Blind Eye to Blogs

February 22, 2007 by Kami Huyse


First Eye Blind
Originally uploaded by SHSH. Yesterday, Bill Sledzik, of Kent State, School of Journalism & Mass Communication, who authors the ToughSledding blog, released some more information culled from a study that he and his research partner Jeanette Drake conducted earlier this year of 938 BurrellsLuce customers and prospects. The study included 54 in-depth interviews from this population.

His read more...

Filed Under: Featured

5 Reasons Why Blogging Is a Waste of Time

February 20, 2007 by Kami Huyse

Eternal Scream Originally uploaded by Pisco Bandito. And the reasons why I still think that it is still worth it for many Dee Rambeau, author of the Adventures in Business Communications blog, announced last week that he no longer intends to blog because he is, “old enough to know that to waste time is a true crime.” He also laid out his case in read more...

Filed Under: Featured

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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