Photo Credit: TechCrunch on Flickr On the week that Searchmetrics launched its social media search database, Searchmetrics essentials, the popular technology blog TechCrunch was undergoing some read more...
Advisory: Google+ Begins Booting Brands
Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business read more...
NextGen Tech Women: Supporting Aspirations
What if you knew there was a young girl who had the potential to cure cancer? What if you knew there was a teenage girl who had the potential to engineer affordable, realistic robotic body parts for amputees? What if you knew there was a young woman who had the potential to design sci-fi worthy tools that could repair broken bones and broken hearts, if she got the education, training, support and opportunities she needed? What if you knew that these were real girls, with real aspirations, and there was something you could do to help them realize their dreams? These girls are real and are a few of the 2011 winners of the National Center read more...
BlogHer Study Shows the Continued Slide of Twitter Influence, Facebook Makes Gains
All of the talk around Klout Twitter influence is missing the point. When Twitter was in its infancy in 2006/7, it was a heady platform. One could ask questions and get answers in record time. Don’t know what kind of laptop is best? Ask “Twitter” or your friends on Twitter, anyway. Today, if you ask a question, it is likely to get ReTweeted, but less likely to get answered. It has increasingly become a broadcast channel vs. a relational one. A Pew study late last year underscored this problem. It showed that just under 1/2 read more...
The Game Layer: The Next Big Thing in Social Media
People are competitive. In the workplace we “climb the corporate ladder.” In our playtime we compete in sports, video games, cooking contests, and every other kind of competition you can name. Some games are cooperative and some games are not and there are game theories developing for almost every discipline, especially economics. read more...
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