Ad Age carried a great article about the terror struck into the hearts of pharmaceutical companies that find themselves on the losing end of a battle with Michael Moore-style filmmakers who are using YouTube to criticize the industry. What really caught my eye was a quote from Dorothy Wetzel, former consumer-marketing chief at Pfizer and now senior VP-management supervisor at Saatchi & Saatchi, New York, where she works on AstraZeneca accounts. These budding Michael Moores are a worry to the industry "because there are no internal controls on YouTube, but you have to get used to read more...
Behind the Scenes: Anatomy of a Successful Digg
Public relations are all about the “relations.” Mass e-mailing press releases and other non-personal tactics never work unless there is hard hitting news, i.e. “a hurricane is on the way and here are the shelters that we have set up for people.” My Red Cross days coming through, I guess… However, in mainstream and social media who you know counts. A good story can be picked up and go viral quickly if you grease the skids a bit. If you don’t believe me, listen to Rob LaGesse. Yesterday, I posted about a whiz kid in India that managed to do a read more...
Content is King: A 16-Year-Old Does Content Analysis of Engadget
In my work as a public relations consultant, I often monitor blogs for my clients. And sometimes, I am able to form a friendship with some of the bloggers that I monitor and interact with on a daily basis. This is true of Rob LaGesse, who is a local blogger with whom I have come to respect. Through him, I have started to follow a 16-year-old blogger and coder Yuvi, who lives in Chennai, India. Yuvi has come up with a way to do a thorough content analysis read more...
Apple Suffers a Big Bite: Enter the Half-Hour News Cycle – UPDATED
Red apple Originally uploaded by Yong Hian Lim. To the iTune of $4 billion. As a public relations professional and also a blogger, I am more and more aware of how quickly a popular website can wreak havoc on your organization or brand, even with unsubstantiated rumors. Moreover, how quickly bad news can be broadcast out over the vast network of websites that make up the blogosphere. I have coined this phenomenon a “read more...
12 Legal Considerations for Blogging: US Law
gavel Originally uploaded by bloomsberries. You might remember that a few months ago I published some legal guidelines for blogging: Deliciously Legal: Guidelines to Stay out of Trouble. Recently, I was pointed to a similar post a tthe Aviva Directory of 12 US laws to keep in mind while read more...