google%20logos Originally uploaded by PMerrilyn. Okay, so not just Google, but MSN and Yahoo too. Alan Weinkrantz, a local PR blogger that I interviewed last month about the benefits of blogging for PR agencies, says, “My tags have become my Website.” He means both the tags meant read more...
Widget 101: What They Are and Why You Should Consider Having One
scraping window panes, originally uploaded by heyjude184. Fellow blogger and reader of Communication Overtones, Rob LaGesse, pointed me to an excellent article about the importance of widgets and how to get started with them. The article is a recap of a read more...
Video Interview: Tips for Using a Blog to Enhance Your Business
Today I had breakfast with blogger and Tech PR expert Alan Weinkrantz at the Olmos Soda Fountain. Alan blogs at 3 Screens, PR Weblog and SATechBlog, and who once even used a blog to help sell his house. According to Alan, that blog continued to get media coverage, long after the house was sold. I interviewed him read more...
Case Study: SeaWorld Uses Video to Promote Its New Coaster
I don't usually post about clients, but this campaign shows the mechanics of using multimedia release to get the word out. While they didn't use the Social Media New Release Format, last week SeaWorld San Antonio put out this MultiVu press release with a number of videos. In the first week, it was only picked up by a handful of blogs, probably mostly read more...
Faking It: Sex Sells, But is it Worth It?
Probably knowing that I really don’t care for fake social media campaigns, former blogger Ike Pigott forwarded me an e-mail about a campaign by spirits company Campari. It features a profile of an Italian woman, lots of pictures of her fake jet setting lifestyle in Milan and includes a MySpace profile, YouTube Channel and a read more...
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