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Beyond Blogger Relations: Listening Provides the Spark to Finding Influencers

September 24, 2008 by Kami Huyse

Okay, so I admit, we here in the Houston area are pretty focused on power since many have been without it for nearly two weeks now.  But it is also a fantastic metaphor for the point of connection between a company or organization and the people that they care about. When you get this connection right, sparks can happen and everyone wins. In my first post in the Beyond Blogger Relations series, I covered the importance of read more...

Filed Under: Influencer Outreach, Zoetica Talks DNA

Scaling Social Media Requires Community

September 4, 2008 by Kami Huyse

  The importance of community can't be underestimated. People are naturally social creatures and require connection with other people. But individualism is also a strong drive. However, even anti-establishment types, that claim they aren't motivated by social goals, usually find themselves a part of a subversive subculture that coalesces around similar ideas. But community is a very nebulous term since it is hard to determine who and what constitutes a community. Communities rise up and form, then can break up just as read more...

Filed Under: Community Building, Zoetica Talks DNA Tagged With: social media

Blogging for Money and Fame? Learn to Set We Goals to Break Through Clutter

August 26, 2008 by Kami Huyse

  It takes a certain kind of person to be an Internet personality. I really like Darren Rowse's post asking, Is Writing Great Content Enough to Build a Successful Blog? He contends that there is a RIGHT answer and a REAL answer to how to become a successful blogger. The right answers include building a site with great content, interacting with readers, using great titles, promoting yourself, applying basic principles of SEO and read more...

Filed Under: SocIal Media Tactics, Zoetica Talks DNA

The Triad of Measurement: What Is Measurable in PR and Social Media Campaigns

August 1, 2008 by Kami Huyse

  Marc van Bree, who blogs at The Dutch Perspective about cultural perspectives and public relations, has penned a new series of posts for orchestras who want to participate in new media. Marc is the public relations coordinator for the Chicago Symphony Orchestra. The series, while obviously a good fit for orchestras, also has a a much broader appeal. In the series, he included a post on measurement that I found helpful for anyone interested in how read more...

Filed Under: Measurement, Zoetica Talks DNA

Start Small to Make Big Waves in Social Media: Three Steps to Build Relationships

May 29, 2008 by Kami Huyse

I attended the NewComm Forum earlier this year in sunny San Francisco and Joe Jaffe founder of Crayon was one of the session speakers.  During his speech he mentioned that companies need to make a wholesale commitment to engaging in social media and that testing the waters was not a good idea (I am paraphrasing big time). Of course, I had to challenge that idea. The Photo to the right,  taken by read more...

Filed Under: Zoetica Talks DNA Tagged With: Social Media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

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