Have Spine, Will Travel Originally uploaded by landruc. I was looking for a quote from Arthur W. Page for an awards program speech I was preparing. Page was a pioneer in corporate public relations who served as the first vice president PR at AT&T. I wanted a quote from him because his philosophy embodies my overall feelings of what excellence in public relations should entail. Page practiced seven principles of public relations:
Can PR Be Objective, Can Anyone? I blogged about PR as an Ombudsman earlier this week and Ryan Scholan expressed his concern in my comment section about the objectivity of the person who would perform this task. His use of the phrase "agenda-toting" was loaded for effect, but my argument is that everyone has an "agenda." It could be argued that no ombudsman has total objectivity. Media organizations hire ombudsman (for money) to "listen" to the viewers/readers/listeners and act as a champion of read more...
Most PR departments have several staff that tasked with communicating with various stakeholders: media, customers, employees, investors, etc. At Naked Conversations over the weekend, Shel blogged about what PR must do to recast the press release in light of blogging. Mike D., who is starting a cool new media aggregation product called Newsvine suggested that PR “act as a sort of ombudsman (wikipedia def.) to any issues customers might bring to the read more...
The New Public Relations? The funny thing about the new public relations is that it isn't new. If you take a trip around the bloggosphere, you will read post after post about how the new media will liberate the corporation and render the PR hacks extinct. There was a rash of them last summer touched off by a rant by Russell Beattle and others and then summarized by Tim Bray in his theory about the new public relations. However, I think that one big point wasn't adequately discussed in read more...
