About Us

Zoetica is a specialized agency comprised of highly experienced leaders in marketing, public relations and social media. We connect clients with communities that matter most to them, and deliver measurable results.

Founded in 2009, Zoetica is known as an agency that gets results for its clients. Our primary clientele are causes, foundations, and consumer-facing companies.

We take a strategic approach to every client, assigning the most qualified individuals for the job. Then we design the right strategy and program, and determine the best tools for the project. Our team has the experience to implement successful communications programs across a variety of disciplines. In an environment where the lines between disciplines are becoming increasingly blurred, we bring well-rounded, diverse leaders who are conversant in all facets of marketing.

Clients have included American Red Cross, Baylor Health Care System, BIO, Case Foundation, Common Cause, Colorado Health Foundation, Craigslist Foundation, Accion of Texas, OPD Foundation, Google, PayPal, Hewlett Foundation, th eRobert Wood Johnson Foundation, Hunt Alternatives Fund, IIE, Knight Foundation, Lumina Foundation, National 4-H Council, Pepsico, Razoo, Theatre Bay Area, SeaWorld, and the U.S. State Department, among others.

You can check out some of our work and case studies on our Resources page, or you can browse our capabilities on the Services page.

Meet our team leaders:

Kami Watson Huyse APR, CEO and Founder

kamiKami Watson Huyse is a national leader on the topic of public relations and social media strategy. A 20-year-veteran of public relations, she speaks at social media events and conferences all over the country and her work in social media has earned her two Society for New Communications Research Social Media awards and IABC’s Gold Quill of Excellence Award. She is the strategic architect for many successful social media campaigns and oversees account management for Zoetica.

Her ideas and work in social media have been featured in several books including The New Rules of Marketing and PR, and Now is Gone, Professional Blogging for Dummies, and the book, Welcome to the Fifth Estate, where she wrote a guest chapter on social media measurement. She also wrote a guest chapter on crisis communication in social media in the PR textbook, Public Relations Writing: Form and Style. She is also a regular columnist for PRNews, an industry trade magazine.

She was named PR Professional of the Year in San Antonio,  was recognized for a Social Media award by the Austin-American Statesman, has been named one of the 100 most powerful Women on Twitter by Twitter Grader, was listed as one of the 30 top people to follow in PR on Twitter by e-Releases, one of AG Beat’s Top 50 Influencers, a Top 100 Power Influencer in Houston, and one of 50 Follow-Worthy Marketing Measurement and Digital Analytics Experts.

She is also a founder and administrator of the Social Media Breakfast of Houston, a monthly meeting of over 100 influencers in Houston. We cover the events held at the monthly houston social media gathering on our blog.

To learn more about Kami, you can visit her LinkedIn page.

Julie Pippert, Associate

julieOver the past five years, Julie has emerged as a leader in digital media outreach and online communication strategy. She’s spoken at major national conferences and events about the macro-impact of social media and how to use it as an effective tool, particularly for causes. An award-winning leader in digital media outreach and online communication strategy, her national client list ranges from parenting products to high tech to health care. Julie writes regularly about best practices for successful business to consumer digital campaigns. She’s been a member of the American Cancer Blogger Advisory Council since 2009. Julie was named one of “The Stir’s” 30 Political Mom Bloggers Who Will Change Your Vote, has consulted with national and local political campaigns.