About Us
A national boutique agency, Zoetica teams are experience-based leaders with grounding in the traditional public relations and marketing communications disciplines. Our extensive industry connections allow us to hire the most qualified individuals for the job. We never hire interns to do your work, and we always ensure that our team has the experience necessary to successfully implement communication projects across a variety of disciplines. Our ability to meet and exceed program expectations comes from our commitment to employing veteran leaders. You can read more about our history below.
Meet our team leaders:
Kami Huyse, CEO and Founder
Julie Pippert, Associate
Kami Watson Huyse APR, CEO and Founder
Kami Watson Huyse, authors Communication Overtones, on the topic of public relations and social media strategy. She is considered a national leader in the use of social media for public relations. A 17-year-veteran of public relations, she speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 and 2010 awards and IABC’s 2009 Gold Quill of Excellence Award. She ran the virtual PR agency, My PR Pro, from 2002-2009 and is the strategic architect for many successful social media campaigns.
Kami’s experience is broad, and she oversees account management for Zoetica. She has worked for corporate clients such as SeaWorld, Time Warner Cable, Network Solutions and Frost Bank. She also has worked for many non-profit organizations such as the Manufactured Housing Institute, America’s Charities and the American Red Cross. She is APR certified and was named the Public Relations Professional of the Year by the Public Relations Association of America San Antonio.
Julie Pippert, Associate
Over the past five years, Julie has emerged as a leader in digital media outreach and online communication strategy. She’s spoken at major national conferences and events about the macro-impact of social media and how to use it as an effective tool, particularly for causes. Julie sits on the American Cancer Society’s Blogger Advisory Council, and she helped launch the new Choose You campaign as co-founder and managing editor of the Choose You blog.
Prior to joining Zoetica, Julie has managed the Blue Star Museums program for Blue Star Families, a support organization for military families, in conjunction with the National Endowment for the Arts. Julie was named one of “The Stir’s” 30 Political Mom Bloggers Who Will Change Your Vote, has consulted with national and local political campaigns, is an editor at TheMotherhood.com, and is a contributor to the blog MOMocrats.
Zoetica History
Founded in 2009 by Kami Huyse, Beth Kanter and Geoff Livingston, Zoetica has quickly become known as an agency that gets results for its clients. Zoetica has worked with several marquee clients. Our primary clientele are causes, foundations, and consumer facing companies.
Clients have included ACCION (South Texas), American Red Cross, Baylor Health Care System, BIO, Case Foundation, Common Cause, Colorado Health Foundation, Craigslist Foundation, COPD Foundation, Google, PayPal, Hewlett Foundation, IIE, Knight Foundation, Lumina Foundation, National 4-H Council, Pepsico, Razoo, Theatre Bay Area, SeaWorld, and the U.S. State Department, among others.
In late 2011, Beth Kanter stepped aside from Zoetica to peruse her work with the Packard Foundation and to write her new book with Kate Paine, and Geoff Livingston moved on write his new book with Gini Dietrich and to work more closely with one of Zoetica’s clients. They both continue to advise Zoetica in a non-management capacity and their early contributions to building the company to what it is today are laudable.