Well, I hate to admit that I am antiquated, but it is true. I want to use an offline editing system, but I tend to hate them. Also, because I use Flickr images so often, none of these systems are really set up for that. However, I am interested in using one, so here I am again, testing the new Microsoft LiveWriter Beta 2. I had, and tested, Beta 1, but I hit a snag and went back to my tried and true method of writing the post in Word, pasting into notebook, and then into my Blogger interface. In know, that is so stone age. Blogger recently made it easier by finally read more...
Behind the Scenes: Anatomy of a Successful Digg
Public relations are all about the “relations.” Mass e-mailing press releases and other non-personal tactics never work unless there is hard hitting news, i.e. “a hurricane is on the way and here are the shelters that we have set up for people.” My Red Cross days coming through, I guess… However, in mainstream and social media who you know counts. A good story can be picked up and go viral quickly if you grease the skids a bit. If you don’t believe me, listen to Rob LaGesse. Yesterday, I posted about a whiz kid in India that managed to do a read more...
Content is King: A 16-Year-Old Does Content Analysis of Engadget
In my work as a public relations consultant, I often monitor blogs for my clients. And sometimes, I am able to form a friendship with some of the bloggers that I monitor and interact with on a daily basis. This is true of Rob LaGesse, who is a local blogger with whom I have come to respect. Through him, I have started to follow a 16-year-old blogger and coder Yuvi, who lives in Chennai, India. Yuvi has come up with a way to do a thorough content analysis read more...
Recommended: New Rules for Marketing and PR in a Book
Author David Meerman Scott has just released his new book, The New Rules of Marketing and PR. I am about halfway through and I am finding it a very interesting read:
- How the Web has changed the rules of marketing and PR (how the Web has changed the rules)
- Web-based communications to reach buyers directly (a tour of the various tools)
- Action plan for harnessing the power of the new rules (how to read more...
Technorati Brings Back Rankings
Either it was an oversight, or we yelled loudly enough, because today the ranking metric has reappeared in Technorati searches. I, for one, am relieved about it, as they are benchmarks for many programs. It is amazing how quickly Technorati has grown, there was a time when I would post and Dave Sifry himself would come by, or someone representing the company, would come by and read more...
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