According to a Forrester research report cited in a New York Times article television is losing its luster, while cellphones and computers are gaining. However, nothing says that television delivered on a cell phone will be any more compelling. Maybe it is just me, but that seems even less appealing than sitting in front of the tube all night. Then again, I am in Generation X, and as you can see by read more...
Birthday Cake and Flag Day
Today is my birthday, so it might not surprise you that I have always been a proponent of making Flag Day, a US observance in honor of the American Flag, into a full-blown holiday. Currently it is just a a designation or an observance. Imagine my disappointment when I read this article, Flag Day's faded glory: Some Calendars don't even mark the day... I suppose this is a PR battle I will never win. Oh well, at least I get read more...
Recommended: Journalists Start Podcast About Tech PR
I am a fan of David Strom's Web Informant blog. David is a tech journalist and author, and I had the pleasure of meeting him at the New Comm Forum earlier this year. Today, in a poignant post about Network Computing (a magazine he started in 1990) folding into InformationWeek.com site, he revealed that he and Paul Gillin started a read more...
PR Brainstorm: Akami’s Give-it-Away Strategy
When we brainstorm ideas to pitch to the media with clients, one of the obvious things that comes up is, "What data or information do you have that no one else does." Akami, which is a company that has thousands of specially-equipped servers, handles 20% of the world's Internet traffic, making it somewhat unique. According to Lost Remote, the company has launched a new section of their site that tracks real-time read more...
PR 2.0 is Just a Return to Basics
I got lost yesterday on the way to a meeting. I called my client and she kindly led me through a part of the city I don't know very well. (Bear with me, this is going somewhere). While she "accompanied" me, she told me a story about her beginnings in public relations. She explained that she had gotten pretty good with finding her way around the city because when she was first in PR, she would drive press releases to all of the local media outlets. Let me repeat that, she would DRIVE press releases to the local media outlets. Don't you think read more...
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