Many public relations professionals, like myself, use Technorati (and its RSS feeds) to track posts on blogs for our clients. So, when the big engine makes changes, they are particularly vexing for us. Today, Dave Sifry reports about a new interface and functionality for Technorati that I am still sorting out. I went to the blog when I saw the change made. He talks about the features, which included collapsing search by keyword, tags and URL in to one read more...
Super Six Steps to Effective PR Measurement
Six (Abstract) Originally uploaded by jryle79. I just got back from Los Angeles from the PRSA Travel and Tourism Conference where I served on a panel about public relations measurement with Katie Paine, of KDPaine & Partners and Cara Schneider, of Greater Philadelphia Tourism Marketing. The session read more...
Apple Suffers a Big Bite: Enter the Half-Hour News Cycle – UPDATED
Red apple Originally uploaded by Yong Hian Lim. To the iTune of $4 billion. As a public relations professional and also a blogger, I am more and more aware of how quickly a popular website can wreak havoc on your organization or brand, even with unsubstantiated rumors. Moreover, how quickly bad news can be broadcast out over the vast network of websites that make up the blogosphere. I have coined this phenomenon a “read more...
Reforestation in Second Life: An Oxymoron? UPDATED
Not exactly. For the price of 300 lindens (roughly equivalent to US $1) one can purchase and plant one of 10 species of trees on Second Chance Trees island and it will trigger Plant-It 2020, a non-profit organization founded by the late singer John Denver, to plant the same species of tree in the endangered rainforest to which it is indigenous. So, after a bit of a hiatus, we will have a meetup of “Second Thursday in Second Life” THIS Thursday on Second Chance Trees Island to discuss how this is working out for the read more...
Cool Tools: Google Analytics Get a Makeover
Google Analytics has been my stats package of choice for some time now for both this blog and those of my clients since its launch in 2005. It got a slow start because it couldn’t handle the influx of demand at first, but now it is available to anyone. Best of all, the package is free. Of course, their interest is getting you to apply Adwords to your page, but you don’t have to do that, and if you do, this tool makes it easy to track the read more...
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