Zoetica Media

Content is King: A 16-Year-Old Does Content Analysis of Engadget

by

In my work as a public relations consultant, I often monitor blogs for my clients. And sometimes, I am able to form a friendship with some of the bloggers that I monitor and interact with on a daily basis. This is true of Rob LaGesse, who is a local blogger with whom I have come to respect. Through him, I have started to follow a 16-year-old blogger and coder Yuvi, who lives in Chennai, India. Yuvi has come up with a way to do a thorough content analysis read more...

Recommended: New Rules for Marketing and PR in a Book

by

Author David Meerman Scott has just released his new book, The New Rules of Marketing and PR. I am about halfway through and I am finding it a very interesting read:

  • How the Web has changed the rules of marketing and PR (how the Web has changed the rules)
  • Web-based communications to reach buyers directly (a tour of the various tools)
  • Action plan for harnessing the power of the new rules (how to read more...

Technorati Brings Back Rankings

by

Either it was an oversight, or we yelled loudly enough, because today the ranking metric has reappeared in Technorati searches. I, for one, am relieved about it, as they are benchmarks for many programs. It is amazing how quickly Technorati has grown, there was a time when I would post and Dave Sifry himself would come by, or someone representing the company, would come by and read more...

Technorati Drops Rankings and Buries RSS Feeds? How this Affects PR

by

Many public relations professionals, like myself, use Technorati (and its RSS feeds) to track posts on blogs for our clients. So, when the big engine makes changes, they are particularly vexing for us. Today, Dave Sifry reports about a new interface and functionality for Technorati that I am still sorting out. I went to the blog when I saw the change made. He talks about the features, which included collapsing search by keyword, tags and URL in to one read more...

© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy