C. Gordon Bell Originally uploaded by brewbooks. Sitting in the doctor’s office today waiting for a routine exam (Big Announcement: for those that don’t know, I am having a baby in July), I started to read some of the outdated magazines that seem to litter doctor’s offices. I came across a November 2006 issue of Fast Company with an intriguing article written by read more...
Taking Stock: Best Overtones for March and April 2007
12 Legal Considerations for Blogging: US Law
gavel Originally uploaded by bloomsberries. You might remember that a few months ago I published some legal guidelines for blogging: Deliciously Legal: Guidelines to Stay out of Trouble. Recently, I was pointed to a similar post a tthe Aviva Directory of 12 US laws to keep in mind while read more...
Technorati Authority Redux: Still Meaningless
Just a little over a year ago there was a big discussion among the blogging community about the issue of authority, and whether Technorati’s metrics tracked influence or popularity. It was widely felt that it tracked the later. But now it seems that Technorati is back in the “authority” business again with a new number. I noticed that a number is assigned to each blog that read more...
Anatomy of a Social Media Campaign: Journey to Atlantis
Today we launched our new project, Journey to Atlantis, for SeaWorld San Antonio. I usually don’t post about this stuff, but I think it is instructive in a couple of ways and I want to give the readers of Communication Overtones a first peek, not to mention getting your feedback. A Place to Start the Journey We custom-built a platform on Wordpress that was orchestrated by Josh Hallett and his crack team. It has been fun working with him on this project. Viral Components The campaign includes read more...
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