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Apple Suffers a Big Bite: Enter the Half-Hour News Cycle – UPDATED

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Red apple Originally uploaded by Yong Hian Lim. To the iTune of $4 billion. As a public relations professional and also a blogger, I am more and more aware of how quickly a popular website can wreak havoc on your organization or brand, even with unsubstantiated rumors. Moreover, how quickly bad news can be broadcast out over the vast network of websites that make up the blogosphere. I have coined this phenomenon a “read more...

Reforestation in Second Life: An Oxymoron? UPDATED

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Not exactly. For the price of 300 lindens (roughly equivalent to US $1) one can purchase and plant one of 10 species of trees on Second Chance Trees island and it will trigger Plant-It 2020, a non-profit organization founded by the late singer John Denver, to plant the same species of tree in the endangered rainforest to which it is indigenous. So, after a bit of a hiatus, we will have a meetup of “Second Thursday in Second Life” THIS Thursday on Second Chance Trees Island to discuss how this is working out for the read more...

Cool Tools: Google Analytics Get a Makeover

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Google Analytics has been my stats package of choice for some time now for both this blog and those of my clients since its launch in 2005. It got a slow start because it couldn’t handle the influx of demand at first, but now it is available to anyone. Best of all, the package is free. Of course, their interest is getting you to apply Adwords to your page, but you don’t have to do that, and if you do, this tool makes it easy to track the read more...

The Digital Brain Trust: Giving Our Memories Over to Machines

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C. Gordon Bell Originally uploaded by brewbooks. Sitting in the doctor’s office today waiting for a routine exam (Big Announcement: for those that don’t know, I am having a baby in July), I started to read some of the outdated magazines that seem to litter doctor’s offices. I came across a November 2006 issue of Fast Company with an intriguing article written by read more...

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