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Give Stuff Away: A Great Old School Marketing Idea for Social Media

September 20, 2007 by Kami Huyse Leave a Comment

  Yesterday, I got an envelope in the mail and inside was a black T-shirt that read, "great blogs of fire." It was from Geoff Livingston, a blogger at Buzz Bin who has a monthly lineup of what he considers to be the 5 Best Blogs for that month. I was fortunate to get that distinction last April, but little did I know that it would come with a cool t-shirt.  As much as I try to stay detached from these things, I must admit that it was a fun to get something in the mail that was for me, given the crates of stuff that has come read more...

Filed Under: Influencer Outreach, SocIal Media Tactics

Why PR Sucks at Blogger Outreach

August 1, 2007 by Kami Huyse Leave a Comment

  It's Not a Lecture, written by David Wescott, is a PR and Marketing blog that I have recently started following.  David caught my attention again last week as he live Twittered from the BlogHer07 conference.  I would have loved to attend, but seeing how I am in the throes of some real hands-on Mommying this month, there was no way I could go. He followed up with a read more...

Filed Under: Influencer Outreach, SocIal Media Tactics

Technorati Drops Rankings and Buries RSS Feeds? How this Affects PR

May 23, 2007 by Kami Huyse Leave a Comment

Many public relations professionals, like myself, use Technorati (and its RSS feeds) to track posts on blogs for our clients. So, when the big engine makes changes, they are particularly vexing for us. Today, Dave Sifry reports about a new interface and functionality for Technorati that I am still sorting out. I went to the blog when I saw the change made. He talks about the features, which included collapsing search by keyword, tags and URL in to one read more...

Filed Under: Influencer Outreach, Measurement Tagged With: Technorati

Staying Connected: Why Underground Blogging Doesn’t Pay

April 27, 2007 by Kami Huyse Leave a Comment

One of the great things about blogging is that it facilitates the ability to give and get real-time feedback from your peers. While it is not always easy to hear, sometimes others have ideas that might not have occurred to you, especially as we navigate the murky waters of Social Media Today Bryan Person called out Topaz Partners for ghostwriting a client’s blog, in other words, not disclosing their identity in the Air read more...

Filed Under: Influencer Outreach, Online Ethics, SocIal Media Tactics Tagged With: Public Relations

Blogger Relations: 5 Basic Cultural Facts

April 20, 2006 by Kami Huyse Leave a Comment

Along with my post yesterday about the generosity of social media and Shel Holt’s post about the strategy for a Blogging Relations program he has worked up for Click.TV, got me to thinking about the culture of blogging and other social media. If public relations is to have a role in this space, it will require that we firmly understand the blogger culture and its dynamics. Since I know the brainpower of my readership is much greater than mine, I would like to ask you to help read more...

Filed Under: Featured, Influencer Outreach

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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