When I was working at a trade association, I remember an incident where a woman called me to complain about a bad experience she had as a customer to the industry in which I was working. I listened to her tell me about it, all the while wondering what I could do about it given that I didn't work for the company in question and they weren't even a member at the national level. After we hung up, I called the state association where the woman lived, and who did have a relationship with the company in question, to see how they would recommend read more...
Give Stuff Away: A Great Old School Marketing Idea for Social Media
Yesterday, I got an envelope in the mail and inside was a black T-shirt that read, "great blogs of fire." It was from Geoff Livingston, a blogger at Buzz Bin who has a monthly lineup of what he considers to be the 5 Best Blogs for that month. I was fortunate to get that distinction last April, but little did I know that it would come with a cool t-shirt. As much as I try to stay detached from these things, I must admit that it was a fun to get something in the mail that was for me, given the crates of stuff that has come read more...
Why PR Sucks at Blogger Outreach
It's Not a Lecture, written by David Wescott, is a PR and Marketing blog that I have recently started following. David caught my attention again last week as he live Twittered from the BlogHer07 conference. I would have loved to attend, but seeing how I am in the throes of some real hands-on Mommying this month, there was no way I could go. He followed up with a read more...
Technorati Drops Rankings and Buries RSS Feeds? How this Affects PR
Many public relations professionals, like myself, use Technorati (and its RSS feeds) to track posts on blogs for our clients. So, when the big engine makes changes, they are particularly vexing for us. Today, Dave Sifry reports about a new interface and functionality for Technorati that I am still sorting out. I went to the blog when I saw the change made. He talks about the features, which included collapsing search by keyword, tags and URL in to one read more...
Staying Connected: Why Underground Blogging Doesn’t Pay
One of the great things about blogging is that it facilitates the ability to give and get real-time feedback from your peers. While it is not always easy to hear, sometimes others have ideas that might not have occurred to you, especially as we navigate the murky waters of Social Media Today Bryan Person called out Topaz Partners for ghostwriting a client’s blog, in other words, not disclosing their identity in the Air read more...
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