Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

Public Relations is Customer Service

December 2, 2007 by Kami Huyse

  When I was working at a trade association, I remember an incident where a woman called me to complain about a bad experience she had as a customer to the industry in which I was working. I listened to her tell me about it, all the while wondering what I could do about it given that I didn't work for the company in question and they weren't even a member at the national level. After we hung up, I called the state association where the woman lived, and who did have a relationship with the company in question, to see how they would recommend read more...

Filed Under: Influencer Outreach, Zoetica Talks DNA Tagged With: Public Relations, social media

Give Stuff Away: A Great Old School Marketing Idea for Social Media

September 20, 2007 by Kami Huyse

  Yesterday, I got an envelope in the mail and inside was a black T-shirt that read, "great blogs of fire." It was from Geoff Livingston, a blogger at Buzz Bin who has a monthly lineup of what he considers to be the 5 Best Blogs for that month. I was fortunate to get that distinction last April, but little did I know that it would come with a cool t-shirt.  As much as I try to stay detached from these things, I must admit that it was a fun to get something in the mail that was for me, given the crates of stuff that has come read more...

Filed Under: Influencer Outreach, SocIal Media Tactics

Why PR Sucks at Blogger Outreach

August 1, 2007 by Kami Huyse

  It's Not a Lecture, written by David Wescott, is a PR and Marketing blog that I have recently started following.  David caught my attention again last week as he live Twittered from the BlogHer07 conference.  I would have loved to attend, but seeing how I am in the throes of some real hands-on Mommying this month, there was no way I could go. He followed up with a read more...

Filed Under: Influencer Outreach, SocIal Media Tactics

Technorati Drops Rankings and Buries RSS Feeds? How this Affects PR

May 23, 2007 by Kami Huyse

Many public relations professionals, like myself, use Technorati (and its RSS feeds) to track posts on blogs for our clients. So, when the big engine makes changes, they are particularly vexing for us. Today, Dave Sifry reports about a new interface and functionality for Technorati that I am still sorting out. I went to the blog when I saw the change made. He talks about the features, which included collapsing search by keyword, tags and URL in to one read more...

Filed Under: Influencer Outreach, Measurement Tagged With: Technorati

Staying Connected: Why Underground Blogging Doesn’t Pay

April 27, 2007 by Kami Huyse

One of the great things about blogging is that it facilitates the ability to give and get real-time feedback from your peers. While it is not always easy to hear, sometimes others have ideas that might not have occurred to you, especially as we navigate the murky waters of Social Media Today Bryan Person called out Topaz Partners for ghostwriting a client’s blog, in other words, not disclosing their identity in the Air read more...

Filed Under: Influencer Outreach, Online Ethics, SocIal Media Tactics Tagged With: Public Relations

  • « Previous Page
  • 1
  • …
  • 3
  • 4
  • 5
  • 6
  • Next Page »

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • Google+
  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Hacks to Create Social Media in Less Time, Part 5: Creator
  • Master Social Media to Create More Business Leads to Grow Your Influence, Part 4: Architect
  • How to Expertly Style Your Photos and Videos for Social Media
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 3: Connector
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2022 - Zoetica Media · designed/developed by Petersen Media Group