I was talking to a good friend on the phone today about the dustup with public relations professionals and Gina Trapani, of Lifehacker, who has launched a PR Spammers blacklist. Of course, this isn't the first blogger who has been (rightly) disgusted with the overwhelming number of spammy pitches from people hawking their wares. And even read more...
Movie Stars and Blogerati: TIME 100 Was Awash with the Influential
People seem to always be in the lookout for a pecking order. Some through rankings, some through awards. Certainly they are on the lookout for the influential. This year's TIME 100 was no different, with 100 people chosen who were deemed most influential by the TIME judges. Interestingly, there were four people honored from the online world:
Blogger Outreach: New Research Study Attempts to Define Success
In principle, I thought that the State of Blog Relations survey, which was commissioned by the Council of Public Relations Firms (CPRF) and APCO Worldwide to look at the interactions and relationships between public relations (PR) professionals and bloggers was interesting. I especially thought that the disconnect between the two camps was compelling, with just over half of the PR PR executives surveyed agreeing with the statement: Our firm does a good job identifying the specific interests of individual bloggers and sending them relevant information.” However, nearly two-thirds of read more...
CoolTools: AllTop is a Great Research Tool to Find Blogs in Vertical Markets
The makers of Truemors have launched AllTop, which is a site that claims to aggregate the headlines of "top" blogs in 21 categories, one being a link to POPURLS, which is the site on which AllTop was modeled. According to the story, the Truemors gang noticed they got as much traffic from POPURLS as from Google. This got us thinking about other topics that (a) have a large readership and (b) hasn’t been aggregated in an elegant and efficient manner, and we came up with idea of a doing a popurls of celebrity gossip sites. Then one read more...
Best Practices: 10 Tips for Reaching Out to Social Media Influencers
Over the past few months, a string of people that I consider to be very knowledgeable about social media have started to publicly complain about people who claim to be social media "experts." The problem is that many of these self appointed "experts" haven't earned their stripes and haven't proven read more...