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Movie Stars and Blogerati: TIME 100 Was Awash with the Influential

May 12, 2008 by Kami Huyse

  People seem to always be in the lookout for a pecking order.  Some through rankings, some through awards.  Certainly they are on the lookout for the influential. This year's TIME 100 was no different, with 100 people chosen who were deemed most influential by the TIME judges. Interestingly, there were four people honored from the online world:

  • (24) Steve Jobs of Apple for the iPhone
  • (46) Mark Zuckerberg of read more...

Filed Under: Conferences and Events, Influencer Outreach Tagged With: social media

Blogger Outreach: New Research Study Attempts to Define Success

March 21, 2008 by Kami Huyse

  In principle, I thought that the State of Blog Relations survey, which was commissioned by the Council of Public Relations Firms (CPRF) and APCO Worldwide to look at the interactions and relationships between public relations (PR) professionals and bloggers was interesting. I especially thought that the disconnect between the two camps was compelling, with just over half of the PR PR executives surveyed agreeing with the statement: Our firm does a good job identifying the specific interests of individual bloggers and sending them relevant information.” However, nearly two-thirds of read more...

Filed Under: Industry Trends, Influencer Outreach

CoolTools: AllTop is a Great Research Tool to Find Blogs in Vertical Markets

February 27, 2008 by Kami Huyse

  The makers of Truemors have launched AllTop, which is a site that claims to aggregate the headlines of "top" blogs in 21 categories, one being a link to POPURLS, which is the site on which AllTop was modeled. According to the story, the Truemors gang noticed they got as much traffic from POPURLS as from Google. This got us thinking about other topics that (a) have a large readership and (b) hasn’t been aggregated in an elegant and efficient manner, and we came up with idea of a doing a popurls of celebrity gossip sites. Then one read more...

Filed Under: Cool Tools, Influencer Outreach

Best Practices: 10 Tips for Reaching Out to Social Media Influencers

December 19, 2007 by Kami Huyse

  Over the past few months, a string of people that I consider to be very knowledgeable about social media have started to publicly complain about people who claim to be social media "experts." The problem is that many of these self appointed "experts" haven't earned their stripes and haven't proven read more...

Filed Under: Influencer Outreach, SocIal Media Tactics

Shel Israel Decries Being Pitched by PR Hacks, Says ‘Enough is Enough’

December 5, 2007 by Kami Huyse

  While Shel Israel, co-author of the book Naked Conversations, admits that some public relations professionals are among his favorite bloggers, he is also fed up with what he calls a "bevy of bad PR pitches."   My experience is that an increasing number of PR folk are trying to treat bloggers as media. They want to find the 3-5 highest ranked topical bloggers and get hits that can be converted to clips." In his usual charming way, he offers some advice that those read more...

Filed Under: Influencer Outreach, SocIal Media Tactics

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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