by Kami Huyse
Many organizations and companies that I work with are really great at creating content, which is such an important step for sharing info in social networking channels. The problem is that they are missing taking the really powerful step of socializing that content. Many really don't know how, or are afraid of what that socializing will unleash on their organization.
by Kami Huyse
If you work in the field of public relations or marketing, you already know how the landscape has changed over the past few years. The rules are changing and the venues by which we communicate with important stakeholders have shifted and morphed. One only needs to read the headlines to see that mainstream media is in financial trouble, along with the rest of the economy. With corporate bailouts and scandals that outrival those of the past (read more...
by Kami Huyse
I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them. But I think my readers would also appreciate the interview. I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public. It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through read more...
by Kami Huyse
Strategy sometimes gets a bad name because it is viewed as manipulation - a killer for relationships. I mean, who wants to feel as if they are just a part of some grand master plan? However, too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it. I would like to submit that this can lead to a destructive outcome for members of social networks and businesses alike. My thought is that an organization or business should take stock of where they fit in read more...
by Kami Huyse
One of my most vivid memories of high school English was when the teacher would ask us to "diagram a sentence." I learned that there are three logical steps: Know the rules; Identify the parts; and Reconstruct and create the sentence. By following these rules, over and over, it became possible to see words, and their various constructions, as building blocks from which creativity could flow. In considering this, it occurred to me that the strategic approach to communication requires the same basic steps. Step 1: Know the read more...
