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Missing The “Social” In Social Media

June 25, 2009 by Kami Huyse

Many organizations and companies that I work with are really great at creating content, which is such an important step for sharing info in social networking channels.   The problem is that they are missing taking the really powerful step of socializing that content. Many really don't know how, or are afraid of what that socializing will unleash on their organization. 

  • Do they have the resources?
  • Will they be able to realistically meet the demand for direct read more...

Filed Under: Strategy Tagged With: Social Media

Five Essential Skills for Communicators to Survive and Thrive in 2009

January 2, 2009 by Kami Huyse

  If you work in the field of public relations or marketing, you already know how the landscape has changed over the past few years. The rules are changing and the venues by which we communicate with important stakeholders have shifted and morphed.  One only needs to read the headlines to see that mainstream media is in financial trouble, along with the rest of the economy. With corporate bailouts and scandals that outrival those of the past (read more...

Filed Under: Industry Trends, Strategy, Zoetica Talks DNA Tagged With: Public Relations

The Unfiltered Message is Still the Main Draw for Many Corporate Bloggers

November 7, 2008 by Kami Huyse

  I had the chance to interview Vice Chairman of General Motors Bob Lutz a week ago. I posted the interview at the PRSA ComPRrehension blog since I was covering the event for them.  But I think my readers would also appreciate the interview. I was not surprised that his main interest in social media was in how it could help his company get out unflitered messages to the public.  It is immensely frustrating for communication professionals to deal with the often garbled understanding of an issue when it is filtered through read more...

Filed Under: Industry Trends, Strategy Tagged With: PRSA, social media, Video

The Strategist and Social Media

November 3, 2008 by Kami Huyse

Strategy sometimes gets a bad name because it is viewed as manipulation - a killer for relationships.  I mean, who wants to feel as if they are just a part of some grand master plan? However, too many companies are jumping into using the latest technological trends and emerging media opportunities without too much thought as to why they are doing it. I would like to submit that this can lead to a destructive outcome for members of social networks and businesses alike. My thought is that an organization or business should take stock of where they fit in read more...

Filed Under: Social Networks, Speaking, Strategy, Zoetica Talks DNA Tagged With: social media

Strategy: Become a Communication Artist

May 27, 2008 by Kami Huyse

  One of my most vivid memories of high school English was when the teacher would ask us to "diagram a sentence." I learned that there are three logical steps: Know the rules; Identify the parts; and Reconstruct and create the sentence. By following these rules, over and over, it became possible to see words, and their various constructions, as building blocks from which creativity could flow. In considering this, it occurred to me that the strategic approach to communication requires the same basic steps. Step 1: Know the read more...

Filed Under: SocIal Media Tactics, Strategy, Zoetica Talks DNA Tagged With: social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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