Zoetica Media

RT This Post: Why Twitter Is Making Us Lazy

by

  It has always been hard to get people to do what you want them to do. In fact, if you try to get me to do something, chances are I won’t. It is one of my fatal flaws. I am stubborn like that, but I am willing to bet that a lot of you are, too.   Public relations professionals and marketers have been trying to overcome this inertia for centuries. It is one of the reasons people look at our profession as little more than spin and persuasion.   Then along came social media and…   read more...

The 5 Ws of Social Media Strategy

by

One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get:

  • Do you think we should have a Facebook page?
  • Can you walk us through some best practices for YouTube, Twitter, Ning, etc.?
  • Whatever happened to MySpace, will that happen to the hot tools of the moment?
Not that these questions aren't good ones but they miss the point. I recommend starting with these questions instead: The 5 Ws of Social Media Strategy read more...

10 Opportunity Costs and Risks of Ignoring Social Media

by

I wrote a comprehensive post a few years ago about the risks of blogging. You could just rename it 10 Risks of Social Media because they are the same ones. But I missed one important risk.   Opportunity costs.   There is a steep downside to not participating and these factors should be weighed as seriously as the risks of participating. Given the quick adoption underway and read more...

Missing The “Social” In Social Media

by

Many organizations and companies that I work with are really great at creating content, which is such an important step for sharing info in social networking channels.   The problem is that they are missing taking the really powerful step of socializing that content. Many really don't know how, or are afraid of what that socializing will unleash on their organization. 

  • Do they have the resources?
  • Will they be able to realistically meet the demand for direct read more...

Five Essential Skills for Communicators to Survive and Thrive in 2009

by

  If you work in the field of public relations or marketing, you already know how the landscape has changed over the past few years. The rules are changing and the venues by which we communicate with important stakeholders have shifted and morphed.  One only needs to read the headlines to see that mainstream media is in financial trouble, along with the rest of the economy. With corporate bailouts and scandals that outrival those of the past (read more...

© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy