Paz then moved into discussing the twelve archetypes, for finding a voice. (You can find the archetypes on the website.) These include the sage, the rebel, the Creator. What voice do they need you to have on the other side of the table. Now figure out what's unique about your personality. And then from there, we're going to create what I like to call Creative buckets. So what really turned me off in the world of the agency world is "puppy pictures". For example, I'm going to take your brand logo and put it on a puppy picture. It's clearly just for likes when it's not authentically on brand. Fill the Buckets Instead, think of three read more...
The Evolution of Social Media Over a Decade (2010-2020)
A lot can happen in 10 years. We interviewed social media professionals (and those who use social media regularly in their jobs) about how social media has changed over the past decade. We gathered our intel from people who have been attending the Houston Social Media Breakfast for all or a part of the past 10 years. In May of 2009, SMBHOU was officially launched by the founder of Zoetica Media, Kami Huyse, and Jennifer Texada, who now lives in California. Over read more...
Using Livestream to Build Your Business
While pre-recorded videos are able to get your point across, livestreaming can help you reach a larger audience and repurpose your videos for future use, making it easier to engage and connect with even more people and grow your brand. At the Houston’s Social Media Breakfast on February 8, Kami Huyse sat down with Ahn Nguyen from Amplified Marketing to discuss how using livestream video can help build your business. Nguyen hosts multiple livestreams, such as Women Who Mean Business and Mobile Chat Live, and has been working in social media and digital marketing for years. The Benefits of Livestreaming Livestreams can read more...
Starting a Social Media Campaign with a Single Facebook Post
When it comes to using social media, many professionals think that more is better and that spending hundreds of dollars on ads and marketing campaigns is the key to success. While this may sometimes be the case, oftentimes just a single Facebook post can jumpstart your business -- and it’ll be easy on your wallet as well. At the Houston's Social Media Breakfast, our CEO Kami Huyse sat down with Eric Edward Schell, founder, and photographer of Pride Portraits, to share some tips on how social media can fuel a powerful and impactful campaign. He created a Facebook event to take free read more...
Personal branding tips for professionals
Sometimes, just having a day job isn’t enough, especially when competition is tough and it’s hard to stand out in the job market. That’s why many people often turn to personal branding as a supplement - but how exactly can you handle two jobs at once? We have put together these personal branding tips for professionals to help you build your brand and make an impression at your job. Mila Clarke Buckley, who works as the Assistant Director of Digital Communications at Baker-Ripley and runs a blog known as the Hangry Woman, answered these questions and offered her tips and advice for growing a personal brand while maintaining your day read more...
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