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Five Things Companies Should Consider When Outsourcing Social Media Services

June 12, 2008 by Kami Huyse

In a nascent industry, it seems that everyone is an expert just because they have a blog or a Twitter account. But are they really?  What if they don't have either? Tom Formeski from Silicon Valley Watcher makes a point that PR firms who sell social media services should also have a blog of their own.  He intends to take "a regular look at PR firms and their blogs or lack of them." My friend and PR guru Joe Thornley from Fallis Thornley takes it a read more...

Filed Under: Industry Trends Tagged With: Social Media

Is PR Paid to Lie? The Two Paradigms of Public Relations

June 2, 2008 by Kami Huyse

The pundits and the PR community are all sharpening their pencils and will be read more...

Filed Under: Industry Trends, Online Ethics, SocIal Media Tactics

Beat Reporters Have a Love/Hate Relationship with Blogs and Bloggers

May 22, 2008 by Kami Huyse

  I have had a chance to review an interesting study released yesterday by Brodeur and Marketwire. The study asked that cover the beats of technology, travel, health care, lifestyle, and politics to assess the impact of social media on five factors - speed, diversity, editorial direction, quality, and accuracy. It was a very mixed result. Over all, reporters felt that social media had a positive effect on diversity of read more...

Filed Under: Industry Trends Tagged With: Research, social media, Survey

Public Relations Consulting: The Good, the Bad and the Ugly, 5 Things to Consider

May 21, 2008 by Kami Huyse

I love my job. Still I sometimes miss being on the inside, what we agencies call the "client" side. The "Real" Job In my idealistic memory, the client of public relations held many wonders. I had a lot of control over the strategic direction of the public relations department and certainly over my projects. I usually called the shots with my bosses when it came to making the hard decisions. I was a true counselor. I was trusted and valued. Did you notice that I said it came from my "idealistic" read more...

Filed Under: Industry Trends, Personal

Reputation Management in A Google World

May 16, 2008 by Kami Huyse

  Yesterday I had the pleasure of participating in a PRSA teleseminar about online reputation management with Lee Odden of Toprank Marketing. You should also be sure to subscribe to his blog, and if you use Twitter, to follow him there as well.  His insights are always interesting and he is a wealth of resources.  One thing I learned about during our seminar was a new read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Public Relations

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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