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The Blame Game: Getting Bloggers and PR Together Without a War

May 14, 2008 by Kami Huyse

I was talking to a good friend on the phone today about the dustup with public relations professionals and Gina Trapani, of Lifehacker, who has launched a PR Spammers blacklist. Of course, this isn't the first blogger who has been (rightly) disgusted with the overwhelming number of spammy pitches from people hawking their wares.  And even read more...

Filed Under: Industry Trends, Influencer Outreach

CoolTools: New Tool Gives a Forrester Technographics Profile by Age

April 2, 2008 by Kami Huyse

  I am reading Charlene Li and Josh Bernoff's new book, Groundswell.  I plan to do a full review of the book in the next week or so, but I wanted to share this nifty little tool that they are providing on their website.  The only thing that would make it cooler would be an embed code for blogs. That said, here is the Technographics profile for someone of my particular age. In order to really understand what this means, you will need to go and read Charlene Li's Technographics blog post. read more...

Filed Under: Cool Tools, Industry Trends, Strategy

The Wired Wealthy Account for 32 Percent of Charitable Giving

March 24, 2008 by Kami Huyse

  ...and many non-profits are missing the boat with this Web-savvy constituency. If you work with non-profits or volunteer for one, you might want to take a look at the results of this survey announced today. A represetative from Convio, Tad Druart, tells me that the study is available for free to those that register for it on the site.  Teh button says it is the Executive Summary, but it is the full report. Convio, Sea Change read more...

Filed Under: Industry Trends, Nonprofit and Cause Marketing Tagged With: social media

Blogger Outreach: New Research Study Attempts to Define Success

March 21, 2008 by Kami Huyse

  In principle, I thought that the State of Blog Relations survey, which was commissioned by the Council of Public Relations Firms (CPRF) and APCO Worldwide to look at the interactions and relationships between public relations (PR) professionals and bloggers was interesting. I especially thought that the disconnect between the two camps was compelling, with just over half of the PR PR executives surveyed agreeing with the statement: Our firm does a good job identifying the specific interests of individual bloggers and sending them relevant information.” However, nearly two-thirds of read more...

Filed Under: Industry Trends, Influencer Outreach

The Future of Corporate Blogs is About Communication, Not Tools

March 12, 2008 by Kami Huyse

  Earlier this week I served on a panel at SXSW called The Future of Blogs with Lionel Menchaca, the lead blogger at Direct2Dell; Mario Sundar, the community evangelist at LinkedIn and was moderated by Mack Collier, a talented marketer and blogger at the Viral Garden. There are some great overviews of the session from live bloggers:

  • Scott Monty was pretty read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Social Media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

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