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I Don’t Have Time to Google You: Micro Fame Breeds Arrogance

July 13, 2010 by Kami Huyse

I saw this tweet today. And while it was penned by someone who, in general, has been pretty approachable, all I could think was, “How arrogant.” I purposefully did not add this person’s name to the tweet because this isn’t really about calling someone out, but more about the dangers of fame, both real fame (celebrities), or microfame (social media type). I get that when you have a modicum of Internet fame that people are always hassling you to do things for them. But then again, they are the read more...

Filed Under: Crisis Communication, Industry Trends, Influencer Outreach

Hands On Social Media: The Social Media Ecosystem and Hive Model

April 27, 2010 by Kami Huyse

I really enjoyed reading all of the perspectives on SEO evangelist Lee Odden’s excellent post that included a variety of people that I respect advocating for strategy before tactics. But what exactly does that mean? How can that be made practical? A few months ago I outlined my thinking about the importance of a holistic view of social communication in a post and graphic about the Social Media Ecosystem. But when I stumbled across the read more...

Filed Under: Cool Tools, Industry Trends

A Social Media Conference Worth Its Salt, Plus Discounts

March 31, 2010 by Kami Huyse

  Cobalt salt shaker by Dasieedeb     The NewComm Forum, being held this year on April 20-23, 2010, in San Mateo, Calif., is quite simply the best social media conference I have attended out there for those that want to get in-depth knowledge and discussion around the issues of social media. It partners with the Society for communications Research to bring some of the top minds in social media together to learn from each read more...

Filed Under: Conferences and Events, Industry Trends

Perspectives: Conference Etiquette for Social Media Celebs (and the Rest of Us)

March 24, 2010 by Kami Huyse

  Editors Note: One of the things I loved about attending SxSW Interactive (and really a myriad of other tech, social media and communication conferences I attend), is meeting new people whom I would have never have met otherwise, like Laura read more...

Filed Under: Conferences and Events, Guest Post, Industry Trends

Beth’s Back!

February 20, 2010 by Zoetica Media

Workshop Ngo Feb 13 View more presentations from read more...

Filed Under: Industry Trends

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

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Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

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