There are literally gigabytes of people fighting about the ROI of social media. The truth is, there are certainly outcomes that we should all be measuring to ensure that we are using social media in the most effective way possible. I think of social media measurement as a continuum of measures. Consider using one or [Read more...]

Building a community is not an easy task, but it is one that many people are working to do every day, both online and off. No one person or organization can “own” a community, but they can be an important part of one and contribute to its success. The Houston Social Media Breakfast meets monthly [Read more...]

  The Robert Wood Johnson Foundation (RWJF) is hosting a convening of leaders from 11 foundations, as well as experts in evaluation, social media, and communications to develop measures for evaluating the impact of social media on the outcomes that are most important to foundations. These outcomes go beyond how many followers or friends an [Read more...]

  Screen Capture from Neville Hobson’s cool WordpPress Plugin Page     One of the best things about the WordPress community is that they have developed thousands of awesome plugins that can help to customize your blog. Here are some really great WordPress plugins that we often recommend for clients. We have listed some of [Read more...]

In public relations, workflow is everything. Here are seven (plus a sneaky eight at the end) tools that I use on a daily basis that could help you to stay organized and even do more than would otherwise be possible.   One caveat, these tools are largely for people using Gmail. If you use another [Read more...]