5 Things to Jump Start a Kickstarter Campaign

Vegetarian fast food concept turns to Kickstarter to crowdfund

The team at Green San Antonio Editors Note: I have had the pleasure of knowing Ellen Evans and her fmaily for over 10 years. We met when we both served on the board of the Public Relations Socialety of America in San Antonio. She is a gifted communicator and has creatively taken on a Kickstarter campaign to fund a new vegitarian drive-thru concept restaurant in San Antonio. Here are some great tips based on her real-life experience. Currently the campaign is only $8,000 away from read more...

David and Goliath: How a Small Company Pivoted When Attacked By SELF Magazine

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  You know the feature. A stylish magazine takes a photo of someone and makes fun of their fashion choices? It’s totally mean girl, but it sells magazines and can be entertaining for even the most compassionate among us. But imagine it happening to a woman who is wearing a superhero costume with a tutu because she is in the middle of fighting brain cancer. This is what happened last month when SELF magazine editors started to notice the trend of women running with tutus in races. They reached out to Monika Allen, the runner on the right, and asked for a photo as they were writing about the trend. Not grasping that the magazine read more...

Reputation Management For C-Level Executives

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It isn’t just organizations that need a strong online profile, but also the executives of those organizations. In January, PRNews asked me to write a column about how companies can manage their online reputation. But often when there is a crisis in a company or organization, it is an individual that takes the fall. And usually, that individual does not have a digital footprint that extends beyond their read more...

Getting the Most Out of Facebook

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  In the face of many changes in how Facebook serves content to its users over the past year, page managers have often been at a loss to maintain connection with their fans. Facebook wants to convert many of these pages over to paying customers by making it harder to reach hard won fans by limiting content from pages in users news feeds. If you aren’t putting as much effort into your owned channels you should consider diverting some of your resources, but I digress. At the same time as Facebook has made it harder to read more...

How Social Media Can Ruin Your Business Relationships

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The Social Media Breakfast of Houston has entered into a partnership with Houston Media Source, a non-profit organization that provides public access cable television programming to Houston. I have had a soft spot for public access television since college when we used the Fairfax Virginia public access television station to learn our way around a television studio in my studies at George Mason University. We were read more...

The Language and History of #Hashtags

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I was lucky enough to be a very early adopter of Twitter, though in the early days we weren’t particularly brilliant in our communication. Behold, my first tweet – I know, underwhelming. On my way to pick up Kyler, don't want to be late on the first day back from the holiday. Wondering if this is how twitter works? — Kami Huyse (@kamichat) January 2, 2007 We DID learn how to use Twitter to connect fairly quickly, but we found it lacking in read more...

CoolTools: Using Sound in Social Media Campaigns

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Sound. It is one of the most elemental human experiences. But for whatever reason, sound has not taken off as a huge part of social media. In fact, sound, and specifically music, can be somewhat of an annoyance. Who hasn't clicked into a website while at work, or while the children are sleeping, and music start blasting from the page automatically? Sound has the ability to delight and inform. Even better, it can be utilized read more...

Context is the New Frontier for PR, Marketing and Communication

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  Google has my number. Literally. Last week, as I prepared to return home from a conference, I opened my Chrome browser and I searched for “Southwest Airlines.” I planned to check my flight to make sure it wasn’t delayed from storms passing through – I didn’t need to go any further. As you can see in the search results screen shot, everything I needed to know was displayed in the search results. Google already knew that I had a flight coming up (G-mail) and that I was travelling with Fran Stephenson, read more...

Facebook Advertising on a Small Budget

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Facebook is still the Grandaddy of social networks, but it is no longer a purely organic channel where you can build a community and expect that they will be engaged with your brand. Not without paying for ads anyway. For the public relations professional, this can be a really bitter pill to swallow, but the truth is that if you don’t pay for at least some of your posts on Facebook, people won’t see it. The good news is that you don’t have to put a huge budget against it to get fairly good results, especially for smaller Facebook pages. There are currently three types of Facebook ads which smaller pages and organizations should consider read more...

Ice, Ice Baby! Deconstructing a Viral Video Meme

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Who says that crisis communication has to be boring? For those of you stuck inside with kids home from school today, take this lesson from Durham Academy. Lighten up! If you are a digital marketer or public relations professional, you have to see this video. The Durham Academy Head of School Michael Ulku-Steiner and Assistant Head of School/Upper School Director Lee Hark announced that school would be closed Feb. 13, 2014, in a very unusual way. They had this predictable popup message on the website (though many read more...