Today ICANN, which is the nonprofit, non-governmental organization that coordinates the Internet naming system, is opening up an application process for established companies, organizations or institutions can apply to manage a .ANYTHING. They aren’t opening up the opportunity to own a Top Level Domain (TLD) to just anyone. Excluded are individuals, sole proprietors or yet-to-be-formed entities. And the bar is set reasonably high, with a $185K fee and a 300-page application. The managers of a TLD are not necessarily the people with whom you have registered your web address, like like read more...
Inspiring Your Kids (and Coworkers) to Be Generous with Examples, Empathy and Action
When the folks at Razoo contacted me to ask if I would write a post about how to instill generosity in kids, it was easy to do. I have been agonizing over how to do it for about a year now with my own three children, who are just now getting to an age where I think they can understand. As a business owner and parent, I realize that we have been very blessed. My husband and I have made a pretty good living, read more...
Social Media Powered Christmas Tree is Cool, But Where is the Call to Action?
One of the more innovative “stunts” this Christmas Season is by Canadian Tire. They have a Christmas tree installed at Union Station, Toronto, that is powered by the “Christmas Spirit.”(See “How the Tree Works” below if you are interested). They have designed a microsite that features a LiveStream of the Christmas tree with its 3,000 LED lights, and has social media bells and whistles like Facebook and Twitter share buttons and a nice map of Canada that read more...
Part 5: What Is Your Measurement Personality Style?
Take the Quiz to Find Out What is Your Social Media Measurement Personality Style? » Quiz Maker The Freewheelers The Naysayers eschew measurement, calling it antithetical to the ethos of read more...
The Double Edged Sword of Social Media and Privacy: What is the Responsibility of Communicators?
Social media is by definition, public information. As a marketer and public relations professional, I have really enjoyed the fact that I can easily share, find and communicate with people. As a power user, I love that everything and everyone is at my fingertips and that I can so easily share amazing stories and experiences with people I would have never met otherwise. But….as a mother, friend and human being that cares, I have some concerns. Our Eroding Privacy My read more...
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