The Robert Wood Johnson Foundation (RWJF) is hosting a convening of leaders from 11 foundations, as well as experts in evaluation, social media, and communications to develop measures for evaluating the impact of social media on the outcomes that are most important to foundations. These outcomes go beyond how many followers or friends an organization amasses and go to more important social media measurement like the impact on organizational mission read more...
Some of the Best WordPress Plugins to Optimize Your Blog
Screen Capture from Neville Hobson’s cool WordpPress Plugin Page One of the best things about the WordPress community is that they have developed thousands of awesome plugins that can help to customize your blog. Here are some really great WordPress plugins that we often recommend for clients. We have listed some of the features we like, as well as the drawbacks of some of them. We would love read more...
Seven Productivity Tools That Can Make You Better at Public Relations
In public relations, workflow is everything. Here are seven (plus a sneaky eight at the end) tools that I use on a daily basis that could help you to stay organized and even do more than would otherwise be possible. One caveat, these tools are largely for people using Gmail. If you use another email platform, like Outlook, you can check out these add ons. If you are on a Mac, you should also check out the tools my friend Michael Schechter read more...
Social Media and Cause Marketing: How to Paint with a Tweet
Cause marketing can be tricky. You need to make sure the cause you are supporting aligns with your branding and that the two come together for a win-win. This is even more important if you are just one Molson M, which is a craftsman version of Molson Beer brewed and sold in Canada, is conducting a cause marketing campaign that seems to get that balance right. Its massive Liquid Art campaign, which consists of outdoor advertising, video ads (see below) and a social media components, centers around the idea that beer making read more...
CoolTools: 4 Instagram Apps for Android and iPhone, too
Last month, Instagram, a photo sharing social network, finally added an Android app. A few days later, Facebook bought them for an incredible amount of money. Of course, I immediately went out to find some MORE apps to play with Instagram and do our jobs better, of course, Why have one app when you can get five? Here are my favorites so far, along with some ideas about how to use each of them for business. What apps are you loving for read more...
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