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The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid

November 17, 2011 by Kami Huyse

  Everything you need to know about risk and social media you can learn from Monty Python.   Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom.   Three Questions to Ask for Your Social Media Strategy  

  1. Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...

Filed Under: Humor, Nonprofit and Cause Marketing, Strategy, Zoetica Talks DNA Tagged With: Humor, social media, Theory of Change

Think that Celebrities are a Home Run for Fundraising? New PayPal Study Says Community Works Better

November 3, 2011 by Kami Huyse

It turns out that when it comes to fundraising for a cause, it is not about who knows YOU, but who you KNOW. A recent study sponsored by PayPal Nonprofit, and penned by Geoff Livingston and read more...

Filed Under: Nonprofit and Cause Marketing, Portfolio Tagged With: Research, White Paper, Whitepaper

Study: A Month Later, Is TechCrunch Less Relevant without Michael Arrington?

October 13, 2011 by Kami Huyse

Photo Credit: TechCrunch on Flickr     On the week that Searchmetrics launched its social media search database, Searchmetrics essentials, the popular technology blog TechCrunch was undergoing some read more...

Filed Under: Cool Tools, Crisis Communication, Industry Trends, SocIal Media Tactics

Growing a “Do Gooder” Culture: Where Does Your Company Fall on the Spectrum

October 7, 2011 by Kami Huyse

Credit: From a presentation at SchipulCon by Courtney Siegfried of the  20K Group Chris Vadez, Primer Grey       The benefits of cultivating a “Do Gooder” culture for a business are huge but read more...

Filed Under: Nonprofit and Cause Marketing

Pat Bowland’s 7 Tips for Living Your Life Well

September 28, 2011 by Kami Huyse

  Credit: Post_It originally posted on Reddit by GlitterintheAir     I belong to a secret society or two, do you?   One of these secret societies, Love Drop,  shared a really powerful message from the grave. It was a Post-It Note that a man, named Pat Bowland, kept in his cubicle at work to remind him of what was important as he fought brain cancer, which ultimately claimed his life. Not surprisingly, the note went viral after his read more...

Filed Under: Personal Tagged With: social media

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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