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The Double Edged Sword of Social Media and Privacy: What is the Responsibility of Communicators?

November 22, 2011 by Kami Huyse

  Social media is by definition, public information.   As a marketer and public relations professional, I have really enjoyed the fact that I can easily share, find and communicate with people.   As a power user, I love that everything and everyone is at my fingertips and that I can so easily share amazing stories and experiences with people I would have never met otherwise.   But….as a mother, friend and human being that cares, I have some concerns.   Our Eroding Privacy   My read more...

Filed Under: Online Ethics, Social Networking Guidelines, Social Networks Tagged With: Privacy

The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid

November 17, 2011 by Kami Huyse

  Everything you need to know about risk and social media you can learn from Monty Python.   Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom.   Three Questions to Ask for Your Social Media Strategy  

  1. Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...

Filed Under: Humor, Nonprofit and Cause Marketing, Strategy, Zoetica Talks DNA Tagged With: Humor, social media, Theory of Change

Think that Celebrities are a Home Run for Fundraising? New PayPal Study Says Community Works Better

November 3, 2011 by Kami Huyse

It turns out that when it comes to fundraising for a cause, it is not about who knows YOU, but who you KNOW. A recent study sponsored by PayPal Nonprofit, and penned by Geoff Livingston and read more...

Filed Under: Nonprofit and Cause Marketing, Portfolio Tagged With: Research, White Paper, Whitepaper

Study: A Month Later, Is TechCrunch Less Relevant without Michael Arrington?

October 13, 2011 by Kami Huyse

Photo Credit: TechCrunch on Flickr     On the week that Searchmetrics launched its social media search database, Searchmetrics essentials, the popular technology blog TechCrunch was undergoing some read more...

Filed Under: Cool Tools, Crisis Communication, Industry Trends, SocIal Media Tactics

Growing a “Do Gooder” Culture: Where Does Your Company Fall on the Spectrum

October 7, 2011 by Kami Huyse

Credit: From a presentation at SchipulCon by Courtney Siegfried of the  20K Group Chris Vadez, Primer Grey       The benefits of cultivating a “Do Gooder” culture for a business are huge but read more...

Filed Under: Nonprofit and Cause Marketing

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Simple Pivots Help Consultants Attract Clients and Close Deals
  • Simple Pivots That Help Consultants Attract Clients and Close Deals
  • Standing Out in a Sea of Noise: Developing Your Unique Brand Voice
  • How Professionals Can Lead Through Outrage and Division
  • Why Short-Form Video Isn’t Optional Anymore

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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