A few weeks ago I wrote about an interesting phenomenon I have encountered in Twitter where people willingly pass on information but where few actually take any action on that information exchange, I called it Why Twitter is Making Us Lazy. I would be willing to bet that this is the same in other low involvement exchanges on platforms like Digg or Facebook. Of course, people ARE talking about brands and organizations online, and while they like to share the good things, they also tend to discuss the bad news more often read more...
Lee Odden Could Get Me Shot! Social Media Rockstars Not Welcome Everywhere
It is always awesome to be included in a list. It is especially nice to meet smart and savvy people, and yes, it is even great for the ego. So that is why I considered it a real honor that Lee Odden included me as one of 25 Women That Rock Social Media on his very popular Online Marketing blog. But yesterday I was listening to NPR and State read more...
New Horizons, New Partnership for 2010
In many ways, I have come full circle. When I graduated from college in 1994, my first job was with America’s Charities. I was a young up-and-comer with a passion to use my skills to help people and improve lives. Then, the world was full of possibilities – and today, it still is. Then I was working for the Chief Operating Officer to build a communications department, today I am taking on the role of COO for a new agency called read more...
Anatomy of a Compelling Call to Action
Last week, in a post I wrote about How Twitter is Making us Lazy, Davina Brewer from @3HatsComm sharpened my thinking on why people often pass along information in social networks without taking action. She said (in part) that action needs to be compelling: I take action when action is warranted: when I feel compelled to comment, or RT read more...
Don’t Feed The Trolls: Fostering Civil Online Dialogue and Exchange of Ideas
I have met some of the most generous and wonderful people online and have learned so much from them by mutually sharing ideas, successes and failures. People like Shel Israel, Katie Paine, Geoff Livingston, Shel Holtz, Beth Kanter, Todd Defren and many, many others (see my blogroll for an idea of more) have constructively moved the field of online communication forward and I have enjoyed read more...
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