It has always been hard to get people to do what you want them to do. In fact, if you try to get me to do something, chances are I won’t. It is one of my fatal flaws. I am stubborn like that, but I am willing to bet that a lot of you are, too. Public relations professionals and marketers have been trying to overcome this inertia for centuries. It is one of the reasons people look at our profession as little more than spin and persuasion. Then along came social media and… read more...
Essay: Social Media Users Unpacked
There is an old joke: Only two kinds of businesses call their customers users…Tech companies and drug dealers… With that in mind, I was reading a rather interesting report about a survey that showed how people are using social media to make purchases, and a thought hit me, maybe that old joke needs to be expanded as we head into the era of the social media user. read more...
Facebook Covers Legal Risk for Giveaways; Maybe Opens a New Revenue Stream?
The day is fast approaching for the current social networking darlings, Twitter especially but also Facebook, to continue their transformation into media properties. The name of the game is making money while keeping their user base largely happy and mitigating risk that would put the business in jeopardy. Here are some of the recent changes which you should know about: FACEBOOK SWEEPSTAKES Facebook, while never being particularly friendly about sweepstakes and giveways, is now downright read more...
Fun Friday: The Problem With Tools
Communication tools will always change, but people...not so much.
via Unlearning 101 read more...
Sponsored Conversations: FTC Guidelines Impact Companies and Bloggers
Is blogging or tweeting out an opinion about a product or service advertising? If you are being paid to do it, or if you have received the item in question as a freebie for a company, as of December 1, 2009, you are bound by the same truth-in-advertising guidelines as advertisers.
- Advertising must be truthful and non-deceptive;
- Advertisers must have evidence to back up their claims; and
- Advertisements cannot be unfair.
- « Previous Page
- 1
- …
- 21
- 22
- 23
- 24
- 25
- …
- 148
- Next Page »