Zoetica Media

Social Media Strategies to Find Awesome Talent or Find a Job

by

  Finding quality people is difficult. Even in this economic climate, where the advantage is certainly in the hands of those looking for talent, hiring managers still want to find the best fit.   Social media tools are being employed to find quality talent and the hiring managers who use them increasingly have an edge over those who don't.   I was asked to speak at HR Houston about social media strategy for the HR professional. I brought along my friend Natalie Gonzales from Clearpoint Creative, a talent agency that specializes in creative professionals.   Here were three read more...

The 5 Ws of Social Media Strategy

by

One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get:

  • Do you think we should have a Facebook page?
  • Can you walk us through some best practices for YouTube, Twitter, Ning, etc.?
  • Whatever happened to MySpace, will that happen to the hot tools of the moment?
Not that these questions aren't good ones but they miss the point. I recommend starting with these questions instead: The 5 Ws of Social Media Strategy read more...

Case Study: Making Legislative Activism Fun? Live Earth Gives it a Try

by

  Having lived in Washington D.C. for thirteen years, eight of which I worked at a trade association, the one thing I learned about legislation is that it is a long, messy and serious business fraught with partisan land mines.   Any of you that have spent any time in these endeavors at the national or local levels know exactly what I mean.   Fun generally doesn't enter into the equation, unless you count a "Hill Reception" as fun (I don't).   Having Fun with read more...

Beyond Personal Brand to Character

by

I think that we might be losing our way.   Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.Abraham Lincoln, Lincoln's Own Stories 16th president of US (1809 - 1865)   Public relations and social media tools are powerful ways to communicate character. The character of a company or an individual. But it seems that more and more people are trying to use these tools to manipulate the shadows of brand and reputation.   read more...

Inside Out: Engaging External Audiences With Internal Culture

by

  I always find it interesting that so many companies have amazing internal cultures that somehow end at the firewall. In many cases there is amazing content and information just inside the company Intranet but outside that barrier communication suddenly becomes a bunch of legalese and marketing-speak.   Now if your internal communications tend to be as uninspired as the typical press room, then this post may not be for you. However, I have seen a few examples of companies that have some pretty entertaining and educational internal communication vehicles.   Some of this content could be used externally, or be modified, to give read more...

© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy