Kami Watson Huyse

Please Vote: A Smorgasbord of Learning for SxSW Interactive 2010

August 17, 2009 by Kami Huyse

I am really excited about the potential of the SxSW Interactive panels this year. If you have some time take a look at the many (over 2,200) panels on this year's program. The following four are panels which I am on. I hope you will take just a few minutes to vote for one or more of them. You can read all about them below.

Social Media ROI: Results that Measure Up
Finding a Social Media read more...

Who Owns the Social Media Play: Marketing, PR or Advertising?

August 12, 2009 by Kami Huyse

Let me start by saying that each of the communication disciplines of marketing, public relations and advertising have strengths and weaknesses. One is not necessarily better than the other, they just have their inherent place.

MARKETING is great at putting together communication that gets results
PUBLIC RELATIONS is great at building and maintaining relationships, as well as creating informational content
ADVERTISING is great at creating compelling and entertaining content that could go viral

Valeria Maltoni has a great post read more...

Fun Friday: Proof that PR Geeks Will Do Anything for a LIttle Attention

July 31, 2009 by Kami Huyse

It is certainly the case with @joePRguy.

Did he really do this video for @skydiver (Peter Shankman)? Nah! -- or to get a little attention for his upcoming venture? Absolutely!

JoePRGuy is planning to star in a reality TV show in the fall that has unemployed creative types living together in Pheonox in luxury (uh-huh) digs while taking on charities as clients.

What? No party planning?
read more...

Reality Check: Vote on Which Media Are Most Important to Your Business

July 27, 2009 by Kami Huyse

I was just wondering which media people are most interested in attracting at this point. There is a lot of talk about the death of media, but I suspect it is still pretty important to most businesses, PR practitioners and agencies. Take this poll and let's see where the readers of this blog are hoping to get their news seen. Online Surveys & Market Research By the way, I created this poll with a handy tool called Visu. The cool thing about this tool read more...