I am really excited about the potential of the SxSW Interactive panels this year. If you have some time take a look at the many (over 2,200) panels on this year's program. The following four are panels which I am on. I hope you will take just a few minutes to vote for one or more of them. You can read all about them below.
- Social Media ROI: Results that Measure Up
- Finding a Social Media “Expert” Who Really is An Expert
- Social Media Ménage à Trois: Advertising-Marketing-PR
- Building a Team That Embraces Social Technologies
Description: When measuring social media, people are often tempted to replace the “I” in the ROI equation with terms like Involvement and Influence. Like it or not, the bean counters are looking for cold, hard cash. Learn to count what matters while still valuing human interaction and relationship-building in your community.
Avinash Kaushik, Analytics blog, author of Web Analytics in an Hour a Day, analytics evangelist for Google and Co-Founder and Chief Education Officer for Market Motive
Description: Social networking has exploded and so have those who claim to be “experts.” If you are a company, how do you know company you are hiring is worth their salt? If you are a consultant, how do you become a skilled practitioner of social media – minus the snake oil?
Valeria Maltoni, Conversation Agent, will take the inside view on hiring consultants and agencies
Todd Defren, SHIFT Communications and PR Squared blog will take the agency point of view
Kami Huyse, My PR Pro and Communication Overtones will take the consultant point of view
All three of these speakers have proven track records of successful social media campaigns.
Description: Advertising is good at creative, public relations is good at relationships and marketing is good at sales. Hear representatives from each of these three worlds discuss how working together can yield much better social media campaigns than any one can accomplish on its own.
Valeria Maltoni, Conversation Agent
Olivier Blanchard, The Brand Builder fame
Kami Huyse, Overtone Communication Overtones
This session will cover how brands successfully integrate internal and external teams to engage with customers using social technologies. Both agencies and companies will learn how to work together more effectively to serve the customer. It also covers what consultants can do and what is best left to the brand.
Kami Huyse, My PR Pro
Other Great Panels for Communicators
Here are some other panels that I voted for. If they sound good to you click the title and it will take you to their page on the panel picker. These are just the ones that I found as I was scrolling through, so I am sure there are some other ones I've missed that are great, too.
If your panel is aimed at communicators and isn't on this list, please feel free to add it in the comments and include the title, a short description and the link to the panel picker so we can check it out and vote (my comments section takes basic html re: TEXT so you don't have to add a long link or use a shortened one f you aren't comfortable with html)
- Getting Social in Your ‘Hood,” Sandra Fernandez, Houston Public Library
- Unleashing Employees Through Social Media, Lionel Menchaca, Dell Inc.
- Kicking Recession Ass With A Killer Company Culture, Katie Laird, Schipul – The Web Marketing Company
- You're a Twit, Managing Your Online Social Brand, Jason McElweenie, Schipul the Web Marketing Company
- DON’T PANIC – The Geek’s Guide to the Next Big Crisis, Ed Schipul, Schipul – The Web Marketing Company
- Open Leadership: The Upside Of Giving Up Control, Charlene Li, Altimeter Group
- Managing a Crisis in a Hyper-Communicative World, Rob Le Gesse, Rackspace
- Harvard Was Wrong: Profs’ Perspectives on Blackboards/Backchannels, Lauren Vargas, Radian6
- Mom Blogging – Beyond Swag and Diaper Bags, Joanne Bamberger, PunditMom
- How (Not) to Get Banned on Social Networks!, John Adams, Twitter
- Can They Buy Your Voice? Blog Disclosure Ethics, Sheila Scarborough, Writer
- Drawing the Line Between Free and Paid, Sheila Scarborough, Writer
My Mom Just Joined Facebook–Now What?, Bryan Person, LiveWorld