Guest post by Shonali Burke, ABC There's no getting away from it: we've entered some dark times. Last week the Dow dropped below 10,000 for the first time in four years. The job market is tight and getting tighter, and we all know what that usually means for communicators. One hears whispered comparisons to the depression of the 1930s. In fact, Hell pretty much seems to be freezing over. However, this chilly state read more...
Three Steps: How Companies Can Participate Successfully in Social Media
The first time I wrote about a three-step process for organizations to participate in social media was in February of 2007. While my thinking on how it works has gotten much more complex over time, it still is a simple framework by which a company can start think about social media strategy. I would love to hear what others think each of these steps should entail. What does it mean to listen? How can you read more...
Online Public Relations: 5 Competencies of the Connected Corporation
The speed of communication continues to accelerate, and as it does, the pressure on public relations professionals to execute quick, accurate and authentic outreach to customers and stakeholders is on. However, a company can be prepared for these challenges by developing some core competencies. 5 Competencies of Connected Companies
- In The Loop: An ability to cater to an heightened customer expectation for a company to listen and respond in real time
- Nimble: A process in place to incrementally release anticipated information, read more...
Painting by Number: Bringing Blog Content to Life by Coloring the Canvas
In a previous life I loved to paint with acrylics. I suspect that after the kids get a bit older I will get back to it. But today, while Geoff Livingston spoke to one of my clients, he brought up the analogy of painting in his presentation about bringing blog content to life. I took this and added a few of my own thoughts to release the creativity in blog content.
- Think in broad brush strokes: Start with broad strokes and fill in the details later.
- Add color to your read more...
Creative Minds: How Can We Encourage Creativity in Public Relations?
I hadn't seen this video from TED 2006 about the death of creativity in the modern understanding of education. I think that Sir Ken Robinson, a former professor and creativity expert, makes some salient points about how we squash creativity in our educational system. I still think it is critical that students learn how to express themselves clearly in writing, especially in this age of self publishing. However, I do agree that we have failed in understanding and read more...
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