It's pretty bad out there right now. The unemployment rate in the US is at 6.7 percent, with half a million jobs lost in November alone. This is the worst rate since 1993, the year before I graduated from college. In this environment, many employers are having to slash large swaths of jobs, and with it comes the human tendency to go read more...
Case Study: Cause Marketing for Darfur, the Viral Spread of a Call to Action
The practice of public relations can be a powerful force, but it is not used for the general good as often as it should. Certainly, we have the practice of Corporate Social Responsibility and a myriad of non-profits that use public relations to advance their worthy causes, but how often do we make a real difference with our daily work. Blogs like those of Beth Kanter and the Cone agency's Do You Stand for Something? are on the forefront of cause marketing and public relations for the good. But generally this kind of PR is less "sexy" and read more...
Burger King Does It Wrong: Whopper Virgin Ad is Sure to Offend and Entertain
UPDATE: So, after great fanfare and much discussion the advertisement launches. If you would like to see this ad in a larger screen format go to the Whopper Virgins site. I can't imagine that young men would have the attention span to watch this, and I can't imagine that culturally aware people would be swayed by this ad to buy a Whopper. Maybe the audience is people that have no real cultural awareness but wish they did? I still can't figure this one out. read more...
The Cult of Social Media Personality: Whatever Happened to Communication?
By its many critics, social media has been called passing fad, the rule of the mob and even the Cult of the Amateur by writer and pundit Andrew Keen. The latest volley came right before the Thanksgiving holiday from within social media circles by Chip Griffin on his weekly Media Bullseye Roundtable where he called social media "cult-like." (Correction: I mistakenly identified read more...
CoolTools: Google SearchWiki and Its Implications for Public Relations
After checking e-mail, I tend to start my day in an Internet browser and a search engine. While I am not the "typical" Internet user, I am also not alone. A Pew Internet Research study in August found that 49 percent of Internet users report that they use a search engine on a typical day. And with more than 60 percent of searches being conducted on Google, it makes sense that public relations read more...
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