If you read blogs, you might go away thinking that you have a lot to learn about methodology, strategy, approach, tactical implementation and evaluation.  When done well, public relations is a very complex craft.  The Cold Facts Senior PR and Marketing professionals all around the world sit around tables and strategize a grand vision of a campaign that is most often implemented by junior level professionals (who are rarely asked for input).  Afterward, executives pat themselves on the back for a "job well done." Nothing against executives, it is just a fact of life. When I catch myself feeling smug, I always read more...