I am not 100 percent sure when I first came across Jennifer Mattern's blog Naked PR, but I know that it immediately caught my attention. Let's just say that she says things in ways that I wouldn't. She is very direct and you immediately know where you stand with her. Some recent titles on her blog:
The Ecosystem of Influence: One-Size-Fits-All Measurement Schemes Never Work
How do you measure the influence of an online content creator? It's the holy grail of measurement. If a marketer could just identify this magic formula and apply it, than everything else would fall in line. The problem is that influence is a lot like a recession, you can't really identify that it was happening until it is over. It's not easy to measure in real-time. In a new whitepaper by Jonny Bentwood, a PR consultant for Edelman, read more...
Case Study: Custom Scoop Uses Community Liaison to Connect with Stakeholders
Many of the community of public relations bloggers will know Sarah Wurrey, Managing Editor of Media Bullseye and account manager for CustomScoop, from PR Blog Jots, a daily list of the best of the PR Blog posts. You might also know her from Twitter, where she is a regular contributor. I am increasingly interested in how companies build relationships with their stakeholders and become more than a mouthpiece shouting messages. Thinking of who I read more...
Advice to Companies: Register YourName Sucks Without Delay
I don't think that Tony Blair sucks, in fact I always thought he was a pretty well-meaning guy. But clearly, this guy thinks so, and he is allowed to say it in his own creative way. What about your company? Chances are that no matter how hard you work at making everyone happy, someone won't be. They might even come to the conclusion that you suck. And with all of the Cool Tools out there on the Internet, there are many more ways for them to publish their particular point of read more...
Exclusive: Former FEMA External Affairs Head John Pat Philbin Sets the Record Straight About “Fake” Press Conference
I sat down with John "Pat" Philbin, APR, Ph.D., former Director of External Affairs at the Federal Emergency Management Agency (FEMA). For Immediate Release Interview has posted the full audio of the interview with Pat Philbin simultaneously. I have to admit that I also was pretty hard on FEMA about its staged press conference on October 23rd. It seemed to me at the time to be a junior mistake. So, when I heard that a senior communicator was found culpable, I questioned the ethics of the organization read more...
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