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The Best Overtones for November 2007 and an All-Star Shout Out for Our Second Birthday

December 11, 2007 by Kami Huyse


Here are the top 10 stories for Communication Overtones in November.  Some were oldies and some were brand new.  These were in addition to the "Top 10 Content of All Time," which I updated in the sidebar. 

  • Social Media Measurement: Let's Talk About the Bottom Line and the Dreaded ROI
  • Akon's Song a PR Move? Blame it on Me
  • read more...

Filed Under: Best Ranked Posts, Community Building

PRSA Presents Code of Ethics Workshop to FEMA External Affairs Team

December 10, 2007 by Kami Huyse

  Last week, a team of professionals (volunteers) from the Public Relations Society of America conducted a workshop for the Federal Emergency Management Agency external affairs and management staff at its Washington, D.C.-based headquarters.  The workshop was also broadcast to FEMA's 10 regional offices. FEMA accepted the invitation by PRSA to conduct the workshop within weeks of the agency's widely criticized fake news conference during the California wildfires in read more...

Filed Under: Online Ethics

Case Study: A Dash of Holiday Safety with a Little Social Media on the Side

December 7, 2007 by Kami Huyse

I think it was over a year ago that I first heard about the Los Angeles Fire Department and their blogging and social media efforts. Today, Luke Armour, who works at BlogTalkRadio and is a long-time PR blogger, sent me an e-mail to let me know that the LAFD will be offering its “12 Minutes of Holiday Safety” show on BlogTalkRadio.   “12 Minutes of Holiday Safety” on LAFD TalkRadio Date/Time: 12/7/2007 6pm ET/3pm PT LAFD read more...

Filed Under: SocIal Media Tactics Tagged With: social media

Corporate Bloggers Launch Their Own Networking Group, Ditch Vendors

December 5, 2007 by Kami Huyse

  It wasn't that long ago that when a corporation would launch their fist blog and the entire blogosphere would pile on with a scourge of comments and posts about how corporations just didn't "get it." Along with this would be copious amounts of advice.  It must have been a lot like being lost in the woods of a very strange land. We've come a long way since those days. Now there a a few corporations who could school some of us on the right way to do things. Case in point, The Blog Council, a new read more...

Filed Under: SocIal Media Tactics

Shel Israel Decries Being Pitched by PR Hacks, Says ‘Enough is Enough’

December 5, 2007 by Kami Huyse

  While Shel Israel, co-author of the book Naked Conversations, admits that some public relations professionals are among his favorite bloggers, he is also fed up with what he calls a "bevy of bad PR pitches."   My experience is that an increasing number of PR folk are trying to treat bloggers as media. They want to find the 3-5 highest ranked topical bloggers and get hits that can be converted to clips." In his usual charming way, he offers some advice that those read more...

Filed Under: Influencer Outreach, SocIal Media Tactics

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Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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