Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

Case Study: A Dash of Holiday Safety with a Little Social Media on the Side

December 7, 2007 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+0
LinkedIn0

We Listen To Every Word

I think it was over a year ago that I first heard about the Los Angeles Fire Department and their blogging and social media efforts.

Today, Luke Armour, who works at BlogTalkRadio and is a long-time PR blogger, sent me an e-mail to let me know that the LAFD will be offering its “12 Minutes of Holiday Safety” show on BlogTalkRadio.

 

“12 Minutes of Holiday Safety” on LAFD TalkRadio
Date/Time:
12/7/2007 6pm ET/3pm PT
LAFD TalkRadio: www.blogtalkradio.com/lafd
Call-in Number: (347) 677-0632

You can listen to it later if you can't be there live.

LAFD Social Media Arsenal

Fire in SOUTH L. A.According to Luke, the LAFD has implemented a number of Web 2.0 technologies to communicate with its community, including a blog, Twitter, Flickr and YouTube.

Luke also says that they have more than 80 Web 2.0 projects in the pipeline that it is testing including its channel on BlogTalkRadio. In fact, Luke mentions that it has been a BlogTalkRadio host since late 2006.

In August, they used the show to turn the tables on Computerworld.com Reporter Heather Havenstein who did an unconventional live interview with Brian Humphrey and Ron Myers on the LAFD staff about their social media program.  You can listen to the LAFD version and the Computerworld version.  Cool.

You can also read more about the LAFD's social media program in PC World Magazine where they were interviewed by Brian Humphrey, the LAFD's public information officer.

Push and Pull

It seems the LAFD is using its blog and Twitter as primarily a push mechanism to the community, which is understandable in emergencies.  However, I am really interested in what they are doing to talk WITH their constituency in LA.  BlogTalkRadio is obviously one way.

I found this critical post (and long) about the LA Police Department and their social media blog being a one-way effort in the face of the LAPD's recent clash with the Muslin community.  This post did not criticize the fire department's efforts, but they were mentioned.

I would love to hear what they think about that and how they are using social media to open a two-way conversation.

I wanted to leave you with the LAFD “Ring of Fire” video, but they had embed turned off 🙁

Filed Under: SocIal Media Tactics Tagged With: social media

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group