The makers of Truemors have launched AllTop, which is a site that claims to aggregate the headlines of "top" blogs in 21 categories, one being a link to POPURLS, which is the site on which AllTop was modeled. According to the story, the Truemors gang noticed they got as much traffic from POPURLS as from Google. This got us thinking about other topics that (a) have a large readership and (b) hasn’t been aggregated in an elegant and efficient manner, and we came up with idea of a doing a popurls of celebrity gossip sites. Then one read more...
The Golden Rule of Media Relations
It's not about you. Did you expect a little more? It really is common sense. When you talk to a reporter, it is not about you, about your client or organization or even about the reporter. It is about your stakeholders, or your customer or whatever you like to call them. But, it is about people. Always ask yourself, "Why am I talking to this reporter?" If the answer is, "I would like them to write a story about my company." Again I would ask, "Why?" The real reason is because you want to read more...
Case Study: The Importance of a Reliable Web Presence During a Crisis
Ike Pigott and I recently gave a seminar on Using Social Media in a Crisis, and one of the participants asked me this follow-up question: I'm wondering if you can point me to some resources that talk about how valuable a website is in getting information to customers/key audiences (crisis situations and otherwise). I'm looking for statistics or well-written articles that I can incorporate into a presentation on the importance of a strong read more...
Polluting the Social Media Channels: An Opportunity for Public Relations
As social media become more mainstream, there is a real threat that the channels will become just as polluted as the ones from which most consumers are tiring. As reported in the New York Times Google took another step in that direction today with its Adsense for Video: Overlay video ad formats have been gaining favor with marketers, as an alternative to the more common and intrusive preroll ads...." YouTube read more...
Things Aren’t What They Seem: Marketing Tactic Goes Underground
One of the things that distinguishes public relations from other disciplines, such as marketing, is the notion that coverage is earned and not purchased. Not to say that purchased solutions are any better or worse than the earned variety. While I prefer using public relations strategies and tactics, I am not opposed to sponsorships and other solutions that are considered marketing. We often use a mix of both with our clients. It depends on what will be most useful in reaching the intended community. read more...
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