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Newspapers Will Include Web Circulation to Lure Advertisers

July 18, 2007 by Kami Huyse

In a move that proves that media will adapt rather than die out,  The Audit Bureau of Circulations (ABC), which is considered the gold standard for advertisers, announced yesterday that they will provide online audience figures in publisher's statements. They will measure unique visitors from Nielsen/Netratings, comScore Media Metrix and analytics tools that will be installed on the server.  These numbers will be reported to advertisers. The initiative is slated to start on November 5, read more...

Filed Under: Industry Trends Tagged With: Advertising

Cool Tools: Scrapblogging Your Important Life Events

July 14, 2007 by Kami Huyse

I think that Scrapblog is a great tool for sharing photos and other events.  It allows them to be shared virally and can be used for both personal and professional purposes.  Think about sharing pictures from a charitable event or as an internal communication tool to share those company picnic photos. I had been looking for an opportunity to play around with it, and couldn't think of a better reason than the arrival of my second child earlier this week. It also explains why blogging has been a little light this week and probably next. I am sure you will understand. And, here is the Mom with read more...

Filed Under: Cool Tools, Personal

Fun Friday: 10 Hours Left to Vote for the 7 New Wonders of the World

July 6, 2007 by Kami Huyse

    We all know about the 7 Wonders of the Ancient World, but in 1999 Swiss adventurer Bernard Weber started The New7Wonders Foundation in 2001, which has as its aim to protect humankind's heritage across the globe. As part of this, they started a competition to name the New 7 Wonders with almost 200 nominations from around the world. The list of candidates was narrowed down to 21 by the start of 2006.  The Great Pyramid of Giza was taken out of the running when it was given an automatic read more...

Filed Under: Humor

Your Turn: Fear of Social Media

July 5, 2007 by Kami Huyse

I received a very thoughtful comment from David Wescott, author of a fairly new blog, It's Not a Lecture, on my recent post, What's Next on the Social Media Horizon.  I wanted to share his comment for two reasons: First, I think he has some good ideas that are useful for all of us, and second, because I want hear what the readers of Communication Overtones have to say. Another question for you - how often read more...

Filed Under: SocIal Media Tactics, Zoetica Talks DNA Tagged With: Your Turn

What You Think: What’s Next on the Social Media Horizon?

July 3, 2007 by Kami Huyse

Last week, Shel Israel launched a research project for his client SAP, and asked people to answer a few questions about the current and future state of social media on a global level. So far he has interviewed me; Hugh McLeod, from the UK and US perspective; and Tom Raftery, an IT blogger that read more...

Filed Under: Community Building, Social Networks Tagged With: social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

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