Read/WriteWeb has installed a new comment rating service called SezWho. The gist of the service is that the reading community can rate the comments of other readers and that these ratings are portable and help to build the reputation of the commenter. (See SezWho FAQ). The tool basically asks if the comment was helpful to you and allows readers to sort comments by their usefulness, good comments (3+) and great comments (4+). You can see it in read more...
PowerWomen and the Power 150: Women Make up Only 13 percent of Top Bloggers
Before the ToddAnd's Power 150, the marketing and public relations set used now defunct PubSub to gauge their rank. Last year, I was perusing that list and noted that there were very few women in the top ranks of public relations and marketing bloggers. At that time I found that only 12 percent of the top 50 PR bloggers were women. Recently, I wondered if that were still the case. It turns out that only 13 percent of the Power 150 Top Marketing Blogs are women. I only included blogs that read more...
How do You Measure Friends: Twitter Has Ditched Friends for Followers
As I was telling my friend Todd Defren on Twitter today, I have some serious reservations about the whole tilt toward measuring "friends" on social networking sites. Katie Paine was one of the first to mention the idea a few months ago and it troubled me then, so much so that a post about it has been brewing in my head for awhile. I am not sure this post will put an end to my thoughts on this, but Edelman's new Social read more...
Newspapers Will Include Web Circulation to Lure Advertisers
In a move that proves that media will adapt rather than die out, The Audit Bureau of Circulations (ABC), which is considered the gold standard for advertisers, announced yesterday that they will provide online audience figures in publisher's statements. They will measure unique visitors from Nielsen/Netratings, comScore Media Metrix and analytics tools that will be installed on the server. These numbers will be reported to advertisers. The initiative is slated to start on November 5, read more...
Cool Tools: Scrapblogging Your Important Life Events
I think that Scrapblog is a great tool for sharing photos and other events. It allows them to be shared virally and can be used for both personal and professional purposes. Think about sharing pictures from a charitable event or as an internal communication tool to share those company picnic photos. I had been looking for an opportunity to play around with it, and couldn't think of a better reason than the arrival of my second child earlier this week. It also explains why blogging has been a little light this week and probably next. I am sure you will understand. And, here is the Mom with read more...
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