Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact
You are here: Home / Portfolio / Crisis Communication and Guidelines

Crisis Communication and Guidelines

Smart organizations need to develop crisis communication guidelines for responding to their digital stakeholders before they hit the reply button. Let our crisis communication experts help you prepare by developing a rational social media policy and a crisis response plan that’s ready to use when you need it most. Then let us work with you to develop a crisis communication training program to prepare your digital team to engage effectively.

Here are a few examples of what we can do for you:

  • Zoetica was called in as crisis communication consultants to work with a nonprofit to handle a sticky situation with an online mob of unhappy stakeholders. By using a direct communication method, and by working with some of the upset crowd offline, we were able to turn the situation around and save the reputation of this well-known nonprofit.
  • Zoetica worked with a large hospital system to institute social media guidelines across the entire system of 22,000 employees. Working closely with the legal and compliance department, we created a policy and flowchart that allowed employees to safely engage in social media. These guidelines helped to open up a new culture for the organization and helped it to feel secure that they could manage any crisis.
  • In the course of monitoring for social media mentions, a company came across a specialized forum where a customer had told a harrowing story that was negative to the company. The brand attempted to address the issue, but the crowd began to attack them. Zoetica's crisis communication team helped the brand work directly with the customer to resolve the issue quickly and make important changes to help repair its reputation.

Blog Posts on Zoetica Talks about Crisis Communication

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2025 - Zoetica Media · designed/developed by Petersen Media Group