Many organizations say they can build a strategy, but it’s what we do best at Zoetica. We find out what’s important to you, and devise solutions to solve your biggest challenges. We can write an entire social media and communications strategy – or individual campaigns – based on your needs. We’ve managed high-level corporate social responsibility initiatives and helped others build key communities around their initiatives. When we work with clients, we work side-by-side with you to define your biggest opportunities and needs, then get to work to help you achieve your goals.
- We worked with a foundation to tie together the social media strategy for the four nonprofits it supports. Additionally, we worked with its celebrity founder to build her online voice and to engage with her followers more effectively. As a result, the organization was able to connect with influencers who were most likely to advance these social justice causes.
- We put together a strategic plan for a large technology company to launch a new product area. We helped the company build a strategic alliance with an influential organization and built compelling tactics around this strategy that leveraged both online and offline components. As a result, over 100 influencers wrote about the launch, and today this portal is one of the company’s most successful programs.
- A large national nonprofit was looking for a way to tie together the emergency management community as a thought leader. We conducted a strategic analysis of the marketplace and pulled together an event that was designed to pull together all of the stakeholder in this issue. We also opened the conversation to an online audience of over 5,000 participants.
Check out what we have written about Marketing and Public Relations Strategy on our blog.