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Influencer Outreach

Influencers-380x380We love connecting organizations with the key influencers that matter to them, and we excel at finding the right influencers for each organization. We have connected bloggers with brands and linked nonprofit causes to key online stakeholder groups. We know how to find individuals and groups online and figure out how they intersect with our clients. If all you care about is big reach, then Zoetica is not for you, but if you are looking to build strong relationships with influencers who will support your brand for years to come, we are your agency.

  • Zoetica has built a multi-year ambassador program for a brand that has grown over its nearly five years of operation. This program has resulted in hundreds of blog posts and brand loyalty, even in the face of intense online pressure. The program aims to both build the bloggers and the brand in a true win-win partnership.
  • Our brand ambassador team worked with a large nonprofit to build a volunteer Digital Advisory Team to help it to create a more robust digital footprint. This group of high-level nonprofit digital influencers helped our client get off on the right foot in the nonprofit tech community.
  • An organization in California was looking to build a national program to encourage social change. In addition to building its outreach strategy, Zoetica identified a short list of influencers with which this organization should work in order to spread their campaign to a national audience.

To learn more about our thoughts on how to find online influencers, and how to work with, and measure online influence, read our blog – Zoetica Talks.

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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