Who We Serve
Photo Credit: Geoff Livingston
Who We Work With: Nonprofits and Causes
Changing the world means more than helping people, governments or industries. It means getting things done as efficiently as possible without unduly taxing an organization’s resources. The effective use of online tools can often transform your cause, organization or public body into a more networked one. This better facilitates conversations, advocacy and actions. Zoetica can help you get the results you need to make online community building a part of your larger outreach program.
Hiring Zoetica brings a depth of subject matter expertise to the table. Kami Huyse, our CEO, started her career at America's Charities, where she helped them build their public relations outreach and launch Charities.org. She went on to spend 7 years at the Manufactured Hosing Institute, a trade association, where she served as media spokesperson, ran a number of national campaigns, and worked with c-level executives at Fortune 500 companies. In 2002, she formed My PR Pro, a public relations consultancy that served corporate and nonprofit clients.
Since the founding of Zoetica in 2009, we have worked with some of the best-known nonprofits in the United States, including the American Red Cross, BIO, the Case Foundation, Common Cause, Public Interest Registry, Colorado Health Foundation, Baylor Health Care System, Craigslist Foundation, COPD Foundation, Hewlett Foundation, IIE, Knight Foundation, Lumina Foundation, National 4-H Council, Razoo, and Theatre Bay Area.
Who We Work With: Companies
Attention, attitudes and actions. These three words drive our efforts with corporate clients, always mindful that companies need online results that deliver more than mentions on Twitter. Delivering business results, or actions, requires an understanding of the consumer relationship life cycle. That means developing communities that support a company beyond the moment. With sustainable brand reputation in mind, the Zoetica team relies on its historical grounding in the PR and marketing disciplines to build actionable online communication programs that inspire results, both now and for the long-term.
The Zoetica team has worked with some of the best known companies and brands in the world including SeaWorld, Network Solutions (When the principals served at Livingston Communications), Lady Gaga, Google for Nonprofits, and PayPal.