CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing

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We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Measurement Tools.

This  is not an exhaustive list of social media monitoring tools but include those which we have actually tried ourselves and have found useful. Over the next few weeks or so we will also add a list of our favorite social media engagement and management tools, Social Media Influence Tools and Analytics and Analysis Tools. As we share, feel free to share each one with your networks and add YOU favorite tools to the comments section, along with their price range and what they do.


Monitoring Tools


Free Tools

Google Alerts  Email updates of the latest relevant Google results (web, news, etc.) based on your queries.

Social Mention A social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news and videos

Talkwalker Alerts  A easy and free alerting service that provides email updates of the latest relevant mentions on the Web directly to your email box or RSS feed reader.


Mid-Range Pricing

(under $100/month)

Sprout Social  is a social media management tool created to help businesses find new customers & grow their social media presence.

Trackur Affordable social media monitoring tools, including automated sentiment tracking.

InkyBee  Helps to manage all of the time consuming but essential work involved in blogger outreach, including monitoring for mentions.


Larger Businesses and Agencies

($500 a month or more)

Brandwatch Social media monitoring and analytics tool, particularly good for analysts, allows you to dice and slice data.

Sysomos is the leading provider of social media monitoring and analytics tools. Features include Sentiment Analysis, Workflow Management, Facebook and Twitter monitoring

eWatch, a product of PR News, scans hundreds of thousands of traditional print and Web-based articles and postings each day and delivers its findings back to you each day in an easy to read report.

Spiral16 analyzes unstructured data from social media and the web and turns it into actionable business intelligence you can use.

Radian6 Social media monitoring tools, social media engagement software and social marketing from the industry leader in social analytics. It now is owned by and integrates with Salesforce Marketing Cloud.

CustomScoop An all-in-one monitoring solution that covers traditional and social media. Every account includes on-demand analytics, distribution tools, and personalized service.



  1. says

    Great list. Our own monitoring solution picked up that you had mentioned “Trackur” but it looks like you didn’t finish the listing. Perhaps we can get a mention seeing as we found your great post. :-)

  2. Elizabeth Breese says

    This is a nice resource. Kami mentioned that she is only listing products that she can speak to from firsthand experience. Crimson Hexagon’s ForSight is a social media analytics platform for large business, enterprise, and agencies. Crimson Hexagon adds 1 billion new social media posts to its library every two days. Our patented algorithm, developed at Harvard, is best-in-class for customized and content-specific text analysis.

    We have an active blog with sample analyses and studies at Cheers!

  3. Raoul Roy says

    Hi Kami, you seemed to have tested quite a few tools for social media analytics. :-) From Elizabeth’s comments I understand that you’ve listed only those that you’ve had any first-hand experience with.

    We’d love to see Spotter ( added to your list. If you like, we can arrange a demo of our new application SPOTTERPULSE.

  4. says

    Whats up are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and create my own. Do you need
    any coding knowledge to make your own blog?
    Any help would be really appreciated!

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