Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact
You are here: Home / Cool Tools / CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing

CoolTools: Our Favorite Social Media Measurement Tools for Public Relations and Marketing

December 10, 2013 by Kami Huyse

Share this:
Twitter0
Facebook0
Google+5
LinkedIn3

 

We are re-launching our website here soon, and to celebrate that, we are bringing back our Cool Tools department with a series about Social Media Measurement Tools.

This  is not an exhaustive list of social media monitoring tools but include those which we have actually tried ourselves and have found useful. Over the next few weeks or so we will also add a list of our favorite social media engagement and management tools, Social Media Influence Tools and Analytics and Analysis Tools. As we share, feel free to share each one with your networks and add YOU favorite tools to the comments section, along with their price range and what they do.

image

Monitoring Tools

image

Free Tools

Google Alerts  Email updates of the latest relevant Google results (web, news, etc.) based on your queries.

Social Mention A social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news and videos

Talkwalker Alerts  A easy and free alerting service that provides email updates of the latest relevant mentions on the Web directly to your email box or RSS feed reader.

 

Mid-Range Pricing

(under $100/month)

Sprout Social  is a social media management tool created to help businesses find new customers & grow their social media presence.

Trackur Affordable social media monitoring tools, including automated sentiment tracking.

InkyBee  Helps to manage all of the time consuming but essential work involved in blogger outreach, including monitoring for mentions.

 

Larger Businesses and Agencies

($500 a month or more)

Brandwatch Social media monitoring and analytics tool, particularly good for analysts, allows you to dice and slice data.

Sysomos is the leading provider of social media monitoring and analytics tools. Features include Sentiment Analysis, Workflow Management, Facebook and Twitter monitoring

eWatch, a product of PR News, scans hundreds of thousands of traditional print and Web-based articles and postings each day and delivers its findings back to you each day in an easy to read report.

Spiral16 analyzes unstructured data from social media and the web and turns it into actionable business intelligence you can use.

Radian6 Social media monitoring tools, social media engagement software and social marketing from the industry leader in social analytics. It now is owned by and integrates with Salesforce Marketing Cloud.

CustomScoop An all-in-one monitoring solution that covers traditional and social media. Every account includes on-demand analytics, distribution tools, and personalized service.

 

Filed Under: Cool Tools, Measurement

About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Comments

  1. Andy Beal says

    December 10, 2013 at 10:19 pm

    Great list. Our own monitoring solution picked up that you had mentioned “Trackur” but it looks like you didn’t finish the listing. Perhaps we can get a mention seeing as we found your great post. 🙂

    • Kami Watson Huyse says

      December 11, 2013 at 4:20 am

      Andy, You are right. It is actually an oversight. What big ears you have 🙂

      • Andy Beal says

        December 11, 2013 at 2:13 pm

        Thanks!

  2. Elizabeth Breese says

    December 11, 2013 at 5:07 pm

    This is a nice resource. Kami mentioned that she is only listing products that she can speak to from firsthand experience. Crimson Hexagon’s ForSight is a social media analytics platform for large business, enterprise, and agencies. Crimson Hexagon adds 1 billion new social media posts to its library every two days. Our patented algorithm, developed at Harvard, is best-in-class for customized and content-specific text analysis.

    We have an active blog with sample analyses and studies at crimsonhexagon.com/blog. Cheers!

  3. Raoul Roy says

    December 12, 2013 at 2:09 pm

    Hi Kami, you seemed to have tested quite a few tools for social media analytics. 🙂 From Elizabeth’s comments I understand that you’ve listed only those that you’ve had any first-hand experience with.

    We’d love to see Spotter (www.spotter.com) added to your list. If you like, we can arrange a demo of our new application SPOTTERPULSE.

  4. public relations Rochester ny says

    December 14, 2013 at 10:21 am

    Great post thanks………..

  5. Michael Bian says

    December 18, 2013 at 12:21 pm

    Great article one must adapt.

  6. devans00 says

    January 20, 2014 at 4:59 am

    Thanks Kami

  7. disqus.Com says

    October 5, 2014 at 5:36 pm

    Whats up are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and create my own. Do you need
    any coding knowledge to make your own blog?
    Any help would be really appreciated!

  8. Jan says

    April 14, 2015 at 5:31 pm

    Hi, Kami… I liked your article but missed our free tool http://www.viralnewschart.com. I know it’s a little bit spammy comment, but it’s really useful and also currently free. 🙂

  9. expresowe włumaczenia says

    November 25, 2015 at 8:28 pm

    Hi, I want to subscribe for this blog to get newest updates,
    so where can i do it please help.

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2025 - Zoetica Media · designed/developed by Petersen Media Group