Over a billion people globally in 200 countries are on the professional networking site LinkedIn, with 65 million people using it to search for jobs each week, making it the biggest social platform for professionals.
Given its importance in the business world, consultants and communications professionals need to apply best practices to maximize LinkedIn’s full power. Knowing what works today versus just a few years ago is vital.
In a recent livestream, read more...
Master the Subtle Art of Selling Without Selling
No one wants to be on the receiving end of pressure-filled and fear-mongering sales tactics. So how can YOU get the word out about your great products or services and make sales without being slimy?
In a recent livestream, Zoetica Media founder Kami Huyse and marketing coach Russ Hedge talked about how to do sales right by holding yourself to high standards, fostering genuine connections, and promoting your offerings through a servant-minded approach that benefits your customers.
It’s Ok to Hate read more...
Practical AI Ethics and Guidance for Communications Professionals
It’s hard to believe that it’s only been just a little over a year since OpenAI’s ChatGPT was released, taking the world by storm. Not to be outdone, this past February Google announced the launch of Bard (now known as Gemini). And in March, AI read more...
AI in Action: How Generative AI Is Reshaping Agency Work for the Better
The impact of artificial intelligence on communication is profound. From the ethical implications of AI use to the exciting potential of AI for brand messaging, there’s no question that we have entered a new era of marketing and public relations.
On a recent episode of Plat4orm’s podcast 4 the Record with Valerie Chan, Zoetica Media founder Kami Huyse offered insights and advice for communications professionals on how to integrate and embrace the power of generative AI into read more...
The Deepening Interplay Between AI and the Communications Profession
Understanding the nuanced and deepening interplay between artificial intelligence and the communications field has become a strategic necessity for practitioners and agencies. In a recent livestream, John Elsasser, Publications Director of Public Relations Society of America and host of the LinkedIn show Strategies & Tactics Live, spoke with Zoetica Media founder Kami Huyse about the continued importance of online community building and the dangers of sitting on the AI sidelines.
Online Community Building in the Early Days
Kami started read more...
- « Previous Page
- 1
- …
- 7
- 8
- 9
- 10
- 11
- …
- 186
- Next Page »