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Perspectives: Conference Etiquette for Social Media Celebs (and the Rest of Us)

March 24, 2010 by Kami Huyse

  Editors Note: One of the things I loved about attending SxSW Interactive (and really a myriad of other tech, social media and communication conferences I attend), is meeting new people whom I would have never have met otherwise, like Laura read more...

Filed Under: Conferences and Events, Guest Post, Industry Trends

Beth’s Back!

February 20, 2010 by Zoetica Media

Workshop Ngo Feb 13 View more presentations from read more...

Filed Under: Industry Trends

New Horizons, New Partnership for 2010

January 12, 2010 by Kami Huyse


In many ways, I have come full circle. When I graduated from college in 1994, my first job was with America’s Charities. I was a young up-and-comer with a passion to use my skills to help people and improve lives. Then, the world was full of possibilities – and today, it still is. Then I was working for the Chief Operating Officer to build a communications department, today I am taking on the role of COO for a new agency called read more...

Filed Under: Industry Trends

Social Media Strategies to Find Awesome Talent or Find a Job

September 23, 2009 by Kami Huyse

  Finding quality people is difficult. Even in this economic climate, where the advantage is certainly in the hands of those looking for talent, hiring managers still want to find the best fit.   Social media tools are being employed to find quality talent and the hiring managers who use them increasingly have an edge over those who don't.   I was asked to speak at HR Houston about social media strategy for the HR professional. I brought along my friend Natalie Gonzales from Clearpoint Creative, a talent agency that specializes in creative professionals.   Here were three read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Social Media

Beyond Personal Brand to Character

September 14, 2009 by Kami Huyse

I think that we might be losing our way.   Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.Abraham Lincoln, Lincoln's Own Stories 16th president of US (1809 - 1865)   Public relations and social media tools are powerful ways to communicate character. The character of a company or an individual. But it seems that more and more people are trying to use these tools to manipulate the shadows of brand and reputation.   read more...

Filed Under: Industry Trends, Online Ethics, Zoetica Talks DNA

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Hacks to Create Social Media in Less Time, Part 5: Creator
  • Master Social Media to Create More Business Leads to Grow Your Influence, Part 4: Architect
  • How to Expertly Style Your Photos and Videos for Social Media
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 3: Connector
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

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Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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