In many ways, I have come full circle. When I graduated from college in 1994, my first job was with America’s Charities. I was a young up-and-comer with a passion to use my skills to help people and improve lives. Then, the world was full of possibilities – and today, it still is. Then I was working for the Chief Operating Officer to build a communications department, today I am taking on the role of COO for a new agency called read more...
Social Media Strategies to Find Awesome Talent or Find a Job
Finding quality people is difficult. Even in this economic climate, where the advantage is certainly in the hands of those looking for talent, hiring managers still want to find the best fit. Social media tools are being employed to find quality talent and the hiring managers who use them increasingly have an edge over those who don't. I was asked to speak at HR Houston about social media strategy for the HR professional. I brought along my friend Natalie Gonzales from Clearpoint Creative, a talent agency that specializes in creative professionals. Here were three read more...
Beyond Personal Brand to Character
I think that we might be losing our way. Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.Abraham Lincoln, Lincoln's Own Stories 16th president of US (1809 - 1865) Public relations and social media tools are powerful ways to communicate character. The character of a company or an individual. But it seems that more and more people are trying to use these tools to manipulate the shadows of brand and reputation. read more...
Please Vote: A Smorgasbord of Learning for SxSW Interactive 2010
I am really excited about the potential of the SxSW Interactive panels this year. If you have some time take a look at the many (over 2,200) panels on this year's program. The following four are panels which I am on. I hope you will take just a few minutes to vote for one or more of them. You can read all about them below.
- Social Media ROI: Results that Measure Up
- Finding a Social Media read more...
Who Owns the Social Media Play: Marketing, PR or Advertising?
Let me start by saying that each of the communication disciplines of marketing, public relations and advertising have strengths and weaknesses. One is not necessarily better than the other, they just have their inherent place.
- MARKETING is great at putting together communication that gets results
- PUBLIC RELATIONS is great at building and maintaining relationships, as well as creating informational content
- ADVERTISING is great at creating compelling and entertaining content that could go viral
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