The mobile market is probably one of the fastest growing (and changing) areas of online social communication today. Yesterday, I listened in on ComScore’s State of the Internet in the US, Q3, and the mobile story continues to evolve. According to the report, the number of people using their phones just to make phone calls has declined by 15% over last July and 70% say they use their phone for read more...
Cause Marketing Strategy: How to Design Successful Campaigns (eGuide)
Zoetica recently teamed up with Network for Good to co-author Cause Marketing through Social Media, a free eGuide. read more...
Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing
The Research As a part of our fellowship with the Society for New Communications Research, co-Author of the Networked Nonprofit and nonprofit and social media blogger Beth Kanter, who is also my partner at Zoetica, and I are looking at cause marketing and corporate social responsibility, and how companies can better work with nonprofits in these arenas. Our focus is on campaigns read more...
The Social Media Marketing Mix: Is It Shaken or Stirred?
I am looking forward to participating in Houston’s IS Conference tomorrow on a panel at the end of the day. Maggie McDonald, who blogs her heart out at Mags Mac and Cheese, will be the moderator and I will be joined by fellow panelists Michael Garfield, Aimee Woodall, Esther Steinfeld, Jay Steinfeld and J.R. read more...
August 25 – CitizenGulf’s National Day of Action
Join us tonight at 6:30 for details on the #citizengulf project and help fishing families – via U-Stream http://cot.ag/cQxRLw Mark your calendars! Citizen Effect’s CitizenGulf project will become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to help fishing families find a new, more sustainable future by read more...
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