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The Social Media Marketing Mix: Is It Shaken or Stirred?

September 15, 2010 by Kami Huyse

  I am looking forward to participating in Houston’s IS Conference tomorrow on a panel at the end of the day. Maggie McDonald, who blogs her heart out at Mags Mac and Cheese, will be the moderator and I will be joined by fellow panelists Michael Garfield, Aimee Woodall, Esther Steinfeld, Jay Steinfeld and J.R. read more...

Filed Under: Industry Trends, Strategy, Zoetica Talks DNA

August 25 – CitizenGulf’s National Day of Action

July 19, 2010 by Zoetica Media

Join us tonight at 6:30 for details on the #citizengulf project and help fishing families – via U-Stream http://cot.ag/cQxRLw Mark your calendars! Citizen Effect’s CitizenGulf project will become a National Day of Action on August 25th, in alignment with the week of the fifth anniversary of Katrina. The benefit — to be promoted by Gulf Coast Benefit — seeks to help fishing families find a new, more sustainable future by read more...

Filed Under: Industry Trends

I Don’t Have Time to Google You: Micro Fame Breeds Arrogance

July 13, 2010 by Kami Huyse

I saw this tweet today. And while it was penned by someone who, in general, has been pretty approachable, all I could think was, “How arrogant.” I purposefully did not add this person’s name to the tweet because this isn’t really about calling someone out, but more about the dangers of fame, both real fame (celebrities), or microfame (social media type). I get that when you have a modicum of Internet fame that people are always hassling you to do things for them. But then again, they are the read more...

Filed Under: Crisis Communication, Industry Trends, Influencer Outreach

Hands On Social Media: The Social Media Ecosystem and Hive Model

April 27, 2010 by Kami Huyse

  I really enjoyed reading all of the perspectives on SEO evangelist Lee Odden’s excellent post that included a variety of people that I respect advocating for strategy before tactics.   But what exactly does that mean? How can that be made practical?   A few months ago I outlined my thinking about the importance of a holistic view of social communication in a post and graphic about the Social Media Ecosystem. But when I stumbled across the read more...

Filed Under: Cool Tools, Industry Trends

A Social Media Conference Worth Its Salt, Plus Discounts

March 31, 2010 by Kami Huyse

  Cobalt salt shaker by Dasieedeb     The NewComm Forum, being held this year on April 20-23, 2010, in San Mateo, Calif., is quite simply the best social media conference I have attended out there for those that want to get in-depth knowledge and discussion around the issues of social media. It partners with the Society for communications Research to bring some of the top minds in social media together to learn from each read more...

Filed Under: Conferences and Events, Industry Trends

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Hacks to Create Social Media in Less Time, Part 5: Creator
  • Master Social Media to Create More Business Leads to Grow Your Influence, Part 4: Architect
  • How to Expertly Style Your Photos and Videos for Social Media
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 3: Connector
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

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Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

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