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From Dream to Reality: How to Become a Published Author

April 24, 2024 by Andrea Weckerle

If you’ve always dreamed of being a published author but didn’t think it could ever happen, this month’s Houston Social Media Breakfast shows you the simple process you can take to add the title “book author” to your resume!  D. Scott Smith, author of several books including Business Networking: A Scientific Method, co-host of the podcast read more...

Filed Under: #SMBHOU, Create, Featured Tagged With: Create, SMBHOU

Practical AI Ethics and Guidance for Communications Professionals

February 20, 2024 by Kami Huyse

It’s hard to believe that it’s only been just a little over a year since OpenAI’s ChatGPT was released, taking the world by storm. Not to be outdone, this past February Google announced the launch of Bard (now known as Gemini). And in March, AI read more...

Filed Under: AI, Create, Featured Tagged With: AI, AI for business, Create, Smart Social Secrets, Social media for business

Breaking the Niche Myth: Finding Success as a Generalist

November 1, 2023 by Andrea Weckerle

multi • potential • ite
a person with many interests and creative pursuits
– Emilie Wapnick
The advice to "niche down" has been a mainstay for entrepreneurs and consultants seemingly forever. But it turns out that people who have experience in a lot of areas may find greater success in embracing and leveraging their full range of knowledge and skills.

Zoetica Media founder Kami Huyse explored this notion in a recent livestream, read more...

Filed Under: Create, Featured Tagged With: Smart Social Secrets, Social Media, Social media for business

Failing To Get Your Social Media Content Done? Top Solutions to Address This Issue!

September 5, 2023 by Andrea Weckerle


If you’re magnificent at getting your clients’ strategic content created and published, but repeatedly fail at making your own see the light of day, it's time to turn things around!

Prioritizing client needs is often necessary, but that doesn’t mean you should overlook the importance of promoting yourself and your business. Showcasing your unique skills and demonstrating your expertise boosts your credibility and also widens your reach. By building a strong reputation, you don’t just reassure existing clients that they’re in good hands, you also attract new clients who want the same valuable experience. read more...

Filed Under: Create, Featured, Smart Social Secrets Tagged With: Create, instant authority, Smart Social Secrets

The Power of AI for Creators

August 2, 2023 by Andrea Weckerle


Not a day goes by when social networks and news sites aren’t flooded with information about artificial intelligence. It ranges from forecasting a promising future where AI makes previously untreatable diseases a thing of the past and helps combat climate change, to painting a far less read more...

Filed Under: AI, Create, Featured, OpenAI Tagged With: AI, AI for business, Social media for business, Twitter, Twitter Chat

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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