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Grow Your Visibility Without a National Reputation!

November 5, 2021 by Andrea Weckerle

social media, talk shows, morning talk, earned medial

Recently Zoetica’s founder Kami Huyse appeared on Good Morning America (check out the clip if you didn’t get a chance to see her live).   Now maybe you’re thinking that it’s near impossible for you to be seen or heard by the people that matter unless you already have a national reputation. 🤔 And if you do think this, it’s ok, you’re not alone. But the truth is it’s not necessary. Really!   The secret to growing your visibility is that you need to show up. Yup, that’s it. Show up. 💪 When Kami read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media

10 Ways to Stretch Your Content

May 19, 2021 by Emily Smith

If you are looking for ways to ditch the overwhelming feeling of panic and create more content for your brand or company, then Kami Huyse has a plan for you. She shares 10 ways to stretch one piece of content into 10 (or more) content opportunities. The 10 steps Kami uses to stretch her content Kami is posting content weekly. While she is doing this, she likes to bring engagement to both old and new content.  In my role as intern at Zoetica this year, I have learned how important it is to diversify your content. Even if you have one single piece of content, there are so many ways that you can stretch it out to reach even more read more...

Filed Under: Featured, Smart Social Secrets Tagged With: Content Marketing, Smart Social Secrets

Do you REALLY need 10k followers?

January 12, 2021 by Emily Smith

instagram, followers, social media

Social media has become widespread throughout this generation and businesses now see it as a main channel to reach their customers and supporters. They often judge their success by how many people “follow” them and respond to their posts. Social media platforms like Instagram even reward users with extra features if they have 10K followers, so this has become a de facto goal for many companies.  But do you really need 10k followers?  That's the question. Kami’s Smart Social Secrets discusses followers -- numbers and what constitutes real results (ROI) from social media. Engagement is everything What do we mean by read more...

Filed Under: Featured, Smart Social Secrets Tagged With: Community Building, Followers, Instagram, Smart Social Secrets

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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