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Master Decision-Making to Elevate Your Business’ Success 

March 6, 2024 by Andrea Weckerle

There’s no question that effective decision-making is a requirement for success. But navigating the intricate web of choices requires a keen understanding of the whys that serve as their foundation. And these whys are based on values.

In a recent livestream, Zoetica Media founder Kami Huyse talked about how you can align decisions with your core values, and in the process conduct a nuanced risk-benefit analysis that resonates with your desired results. Based upon the book read more...

Filed Under: Clarity, Featured, Smart Social Secrets Tagged With: Clarity, Smart Social Secrets, Values

How To Get Attention on Social Media RIGHT NOW

March 5, 2024 by Andrea Weckerle

With the proliferation of artificial intelligence and its increased use in the content creation space, there’s a seeming downwards trend towards sameness. To help others avoid getting pulled into the vortex, Zoetica Media founder Kami Huyse shared how to stand out on social media in an original and memorable way. Avoid These Five Common Mistakes Not doing the wrong things is as important as doing the right things, Kami knows. She therefore shared the main points from Renae Gregoire‘s Forbes article read more...

Filed Under: AI, Connect, Featured Tagged With: Connect, Smart Social Secrets, smart social sparks, social media

Decoding LinkedIn’s New Algorithm

March 5, 2024 by Andrea Weckerle

Over a billion people globally in 200 countries are on the professional networking site LinkedIn, with 65 million people using it to search for jobs each week, making it the biggest social platform for professionals.

Given its importance in the business world, consultants and communications professionals need to apply best practices to maximize LinkedIn’s full power. Knowing what works today versus just a few years ago is vital.

In a recent livestream, read more...

Filed Under: Connect, Featured, Smart Social Secrets Tagged With: Connnect, Smart Social Secrets

Master the Subtle Art of Selling Without Selling

February 28, 2024 by Andrea Weckerle

No one wants to be on the receiving end of pressure-filled and fear-mongering sales tactics. So how can YOU get the word out about your great products or services and make sales without being slimy?

In a recent livestream, Zoetica Media founder Kami Huyse and marketing coach Russ Hedge talked about how to do sales right by holding yourself to high standards, fostering genuine connections, and promoting your offerings through a servant-minded approach that benefits your customers. It’s Ok to Hate read more...

Filed Under: Connect, Featured, Strategy Tagged With: Connect, Smart Social Secrets, social media

Practical AI Guidance for Communications Professionals

February 20, 2024 by Kami Huyse

It’s hard to believe that it’s only been just a little over a year since OpenAI’s ChatGPT was released, taking the world by storm. Not to be outdone, this past February Google announced the launch of Bard (now known as Gemini). And in March, AI read more...

Filed Under: AI, Create, Featured Tagged With: AI, AI for business, Create, Smart Social Secrets, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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